Ringier Announces Update for the "Prince William" Issue of its Appazine "the collection"

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Following the launch of the first issue of its international magazine app "the collection", Swiss media company Ringier will launch an update of "Prince William – The British Monarchy’s Great Hope" on May 1st. The update is free for all who have downloaded the appazine and will include video and photo material of the Royal Wedding and more.

Prince William – The British Monarchy’s Great Hope

With our update of the appazine "Prince William - The British Monarchy’s Great Hope", we really elevate the collection to the level of a collection item. It’s a must-have for any loyal follower and fan of the newly-weds and the Royal Family.

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With the Royal Wedding just one day away, Ringier AG has announced an update for the launch issue of "the collection", its single-topic, multi-lingual monthly magazine app exclusively for the tablet computer.

On May 1st, the update of "Prince William - The British Monarchy’s Great Hope" will be available for download from the App Store for free for every tablet user who previously downloaded the launch issue of the collection on their iPad. The update will add Royal Wedding video footage and photographs to the already rich multimedia content of the "Prince William" appazine. Refreshers also include enhanced feature stories, the updated Royal family tree, the historic milestones of the Windsors, and new interactive betting options. The update will further enrich the already existing elements and special effects such as panoramic photography, 3D digital animation, rubbing and morphing.

Thomas Trüb, CEO and founder of the collection, said: "With our update of the appazine 'Prince William - The British Monarchy’s Great Hope', we really elevate the collection to the level of a collection item. It’s a must-have for any loyal follower and fan of the newly-weds and the Royal Family."

The next issue of the collection will be dedicated to the possibilities of reproductive technologies in the age of globalization. "Reproduction – The Global Baby", the intriguing story about a family in Phoenix, Arizona, who has counted on the aid of egg donors and surrogate mothers in India, will be presented to audiences worldwide on May 31.

the collection’s "Prince William – The British Monarchy’s Great Hope" and all consecutive issues are available for download in every App Store worldwide. (Prices are country-specific. The price in the U.S. is USD 4.99.). The update is free for tablet readers who have already downloaded the first issue of the collection.

Facebook: http://www.facebook.com/thecollectionmagazine
Twitter: @Collection_Mag

About the collection:
the collection is a unique and topical in-depth magazine series exclusively for tablet devices and the first appazine ever to be launched in English, German, and Mandarin. Published by the Swiss media company Ringier AG, the collection is spearheaded by award winning editor Peter Hossli and renowned art director Stephane Carpentier. Globally pertinent, the series is produced by first-class editors and an international team of writers, photographers, videographers, and artists that are best-in-class in their areas of expertise. the collection is based on a custom-made and highly intuitive user interface developed exclusively to create an innovative and interactive magazine app that combines exciting content and cutting-edge design to ensure a compelling and entertaining media experience.

About the publisher:
the collection is produced by Ringier, the largest Swiss media corporation and one of Europe’s leading media entreprises. Founded in 1833, the wholly-owned family enterprise is led by the fifth-generation family member Michael Ringier, owner and Chairman of Ringier Holding AG. Headquartered in Zurich, Switzerland, Ringier publishes newspapers and magazines and produces and markets television programmes. Ringier Group has major holdings in television and radio stations, produces events and concerts including ticketing, and also operates web and mobile platforms and printing plants. With a clear commitment to the deregulated markets of Central and Eastern Europe and Asia over the past 20 years, Ringier has become the most international of Switzerland’s media companies. the collection stands for Ringier’s next step into the global media arena.

Marc Neumann
Publicist for the collection in the U.S.
Email: maneumann(at)me(dot)com
Phone: +1 917 330 9476

All other inquiries:
Ringier Media Relations
Dufourstrasse 23
CH-8008 Zurich
Phone: +41 44 259 64 48
Email: media(at)ringier(dot)com


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