Eric Baker, Award-Winning Design Professional, Joins The O Group, The Strategy And Design Agency For All Things Luxury

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Eric Baker, a well-known, highly respected and award-winning design professional, has joined The O Group as Design Director effective August 3, according to Orit, president and CEO of the company. After 20 years of running his own business, Baker has decided to focus on his passion - creative development and design.

Eric Baker

I have tremendous respect for Orit. Her smart and savvy business acumen and her experience, coupled with a broad understanding of the design field, have enabled her to build one of the leading creative firms in New York. I look forward to being part of The O Group and bringing my design sensibilities and perspective to the team.

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Eric Baker, a well-known, highly respected and award-winning design professional, has joined The O Group as Design Director effective August 3, according to Orit, president and CEO of the company. After 20 years of running his own business, Baker has decided to focus on his passion - creative development and design.

"Eric and I have known each other for many years. He is the consummate design professional and has a very unique and specific approach to design. His distinguished client portfolio encompasses many of the leading and legendary brands in the restaurant, hospitality and publishing fields. Our new association will allow us to provide our clients with new opportunities, expanded services, offerings and resources," said Orit.

Baker added, "I have tremendous respect for Orit. Her smart and savvy business acumen and her experience, coupled with a broad understanding of the design field, have enabled her to build one of the leading creative firms in New York. I look forward to being part of The O Group and bringing my design sensibilities and perspective to the team."

Formerly, Baker was principal of Eric Baker Design Associates, Inc., a New York based design firm established in 1986. At his studio, he developed extensive branding and identity projects, and designed dozens of illustration and photography books and exhibition catalogs. From Gordon Parks - the groundbreaking American photographer, filmmaker and writer - to the esteemed restaurateur Danny Meyer, who has been a client for over 9 years, to Borgo Finocchieto, a luxury villa in Tuscany, Italy, Baker has proven his ability to succeed in all disciplines.

Baker also mentors developing young talent and students in the area of branding and graphic design. As a professor at School of Visual Arts in Manhattan, and at the SUNY Purchase, NY campus, he teaches graphic design, branding, and the history of design at both the undergraduate and graduate levels.

A two-time recipient of the National Endowment for the Arts Design Grant for his independent design history projects, his work has appeared in Print, Communications Arts, How, Domus, Metropolis, Blueprint, ID Magazine, The New York Art Directors Annual, British Design and Art Direction, The New York Times, Vanity Fair and Graphis.

Baker will be based at The O Group offices at 259 W. 30th Street, 11th Floor, New York, New York 10001, and can be reached at 212.398.0100, or ebaker(at)ogroup(dot)net.

ABOUT THE O GROUP

Founded in 1986, The O Group is the strategy and design agency for all things luxury. Over the years, the firm has grown consistently as a result of its innovative and talented team of creative professionals. From global to local and mass to niche - The O Group's work is aimed at engaging consumers and positioning upscale brands. Today, the award-winning firm counts many premier brands as its clients, including Salvatore Ferragamo, Lacoste, Robert Marc, Moët Hennessy USA and Diageo. For more information on The O Group, visit http://www.ogroup.net.

Media Contact: Donna Weaver, WeaverWorks, 215.428.0972 or dbw(at)weaverworks(dot)us

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Donna Weaver

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