Skinny Wants Your Help

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The Skinny Cow® Brand Asks Consumers to Create New "Skinnyisms"

Don't put rich and skinny on a pedestal - put them in your freezer.

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Skinny, the bovine face of The Skinny Cow® brand, has gained fans nationwide by offering consumers tasty, low-fat ice cream snacks, along with a big helping of her spunky attitude and sassy sayings - aka "Skinnyisms" such as "Don't put rich and skinny on a pedestal - put them in your freezer." For that reason, Skinny is looking for a few new "Skinnyisms" and invites consumers to get in on the fun by sharing their own personal
mooo-ntras!

Ice cream fans can submit quips and phrases on various topics - from romance to attitude to looking good - at http://www.skinnycow.com/talkspot/skinnyisms. Skinny's mission is to remind the world to "never say diet"- so the best "Skinnyisms" will be those that are a combination of wit, humor and encouragement. If the Skinnyism is especially good, it may appear on packaging, online at http://www.theskinnycow.com, and on branded gear!

Want more of a good thing? Fans of Skinny can now connect with her in more ways than ever on SkinnyCow.com. Skinny herself recently hit the blogosphere, launching her very own sassy blog - "for those who refuse to be fenced in by conventional wisdom." Visitors can also find out more about everyone's favorite bovine on Skinny's new "Ask Me" website feature. Click on the personal questions or send her your own personal question to get the latest scoop. And, those with a hankering for scrapbooking and walking can check Skinny's calendar of events to find out the goings-on about town. For more information on The Skinny Cow brand's line of products (which now includes the delicious new Truffle Bar), visit http://www.theskinnycow.com.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland

CONTACTS:    
Diane McIntyre, The Skinny Cow
(510) 601-4338, DMMcInty (at) dreyers (dot) com

Mary Seltzer, Ketchum
(415) 984-2235, mary.seltzer (at) ketchum (dot) com

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Diane McIntyre

Mary Seltzer
Ketchum
415 984 2235
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