Advertising, Branding and Interactive Agency The UXB®
and SeeThruSoul® Debut Branding and
Advertising Campaign in WWD and People StyleWatch
BEVERLY HILLS, Calif. (Business Wire EON/PRWEB ) September 29, 2008 --
The UXB, an award-winning advertising, branding, and interactive agency,
and apparel manufacturer Swatfame, Inc., today announced a new branding
and advertising campaign for contemporary jeans brand SeeThruSoul®.
The campaign debuted its new look in the Fall 2008 Women’s
Wear Daily Magic issue followed by placement in the October issue of People
StyleWatch and is scheduled to reach even wider audiences later this
season. The campaign is targeted towards the SeeThruSoul consumer who
identifies with the raw, sexy imagery, and crisp, clean graphics.
“The SeeThruSoul consumer earns a living, has
fun and stays fit, which is portrayed in the model’s
purposeful stance and the edgy backdrop,” said
NancyJane Goldston, founder and CEO of The UXB. “We
sought to target the young, single, modern woman. We are confident this
new campaign embraces the flirtatious and vibrant persona of the
SeeThruSoul consumer and the glamorous style of the jeans line.”
Working closely with Swatfame, The UXB created a new, modernized visual
vocabulary and brand identity to embody the SeeThruSoul woman through
the print campaign, including the cropping and content of the images,
the position and treatment of the logos, and the overall look and feel
of the advertisement, according to Goldston. The ad follows on the heels
of the company’s August ad in Women’s
Wear Daily, which used similar graphics and setting.
“SeeThruSoul continues to perform strongly at
retail as the line consistently offers cutting edge styles and strong
denim fabrication combined with a superior fit at a compelling price
point,” said Mitchell Quaranta, co-CEO and
president of Swatfame. “Denim remains a
strong staple and seller in consumers’
wardrobes and continues to be a growth area for Swatfame.”
SeeThruSoul jeans are available at the nation’s
top retailers, including Nordstrom, Macy’s,
Von Maur and Belk. For more information on the product line, visit www.seethrusoul.com.
For more information about The UXB, visit www.TheUXB.com.
About Swatfame®
and SeeThruSoul®:
With corporate offices in Los Angeles and New York and more than thirty
years of experience in the apparel business, Swatfame, Inc. is a
privately held California-based company. Founded in 1977, Swatfame
consistently designs and manufactures some of the hottest brands in the
apparel industry. In just eight years Swatfame has generated more than
$1 billion dollars in revenue by always delivering “Truth
in Fashion™” to
top retailers from Bloomingdale’s, Nordstrom,
Von Maur, Macy’s, Dillards, Belk, JC Penney,
Kohl's, Buckle, Charlotte Russe, Arden B. and Windsors. Swatfame’s
family of brands is known for its creative, leading-edge fashion apparel
and denim lines.
As an acknowledged industry leader in denim, SeeThruSoul®
is one of the most well-known consumer denim brands in the Swatfame
family. Swatfame also manufactures and sells contemporary and women’s
contemporary denim brands such as STS Blue™
and KUT® as well as the moderate denim lines
Common Gene™, KARE™,
Underground Soul™ and Indigo Royalty®.
For more information, visit www.swatfame.com.
About The UXB
Founded in 2000 by NancyJane (NJ) Goldston, The UXB is an award winning,
world-class advertising, branding and interactive agency. The Agency’s
mission is to combine strategic advertising, branding and interactive
solutions to deliver effective creative and marketing solutions in today’s
complex media environment. The UXB specializes in building integrated
offline to online brand platforms, marketing programs and interactive
work for emerging companies as well as programs for major corporations.
The agency specializes in developing seamless marketing solutions that
translate from off-line to online platforms effortlessly. The UXB
offices are located in Beverly Hills and the heart of San Diego’s
Gaslamp district. For more information, visit www.theuxb.com.
See the original story at: http://eon.businesswire.com/releases/the_uxb/people_stylewatch/prweb1402044.htm
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