‘Spiderman: Turn off the Dark’ Previews Outsell Wicked on Broadway – Ticketsmate.com Reports on Trends in the Ticket Market

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As reported by BostonHerald.com, the most expensive musical to ever be produced for a Broadway stage, Spiderman: Turn off the Dark at the Foxwoods Theatre, has ended up making more money on tickets than the hit musical Wicked in the first month of the new year. The show has been plagued with delays and financial setbacks but has somehow sold more tickets to preview shows, leading up to a premiere scheduled in March this year.



...The press hates Spider-Man....

According to a report by BostonHerald.com, the much hyped $65 million production of Spiderman: Turn off the Dark in New York has been staging previews since November 2010 and even though the premiere has been scheduled for March, 2011, the show has managed to out-sell the hit show Wicked through preview ticket sales. There has been much frenzy in the media about the production costs of the show, the highest in the history of Broadway. The producers of the show are attributing the high ticket sales to the fact that their show is something that would attract patrons who are fans of the comic-book genre.

The show, since its first previews in November 2010, has gone through a lot of troubles as far as the production costs and casting is concerned. Two stunt people have been injured in the previews including one stuntman taking a 25-foot fall during a preview showing in front of a horrified audience. Other problems that have been plaguing the production include overrunning costs and key cast members leaving the production due to the delays. The death of a producer and technical mishaps during the previews have also given the show a bad rep in the press with many media outlets branding the show a failure, even before its official premiere.

The producers of the show are trying to revamp the show with a new ending and tweaks to make it better before the delayed premiere. "Spider-Man Turn Off The Dark is ten-times more complicated to tech than anything else, and the preview schedule allows for only very limited rehearsal time (twelve hours per week)," Michael Cohl, the producer of the show, said in a statement given to PlayBill.com. "We simply need more time to fully execute the creative team’s vision before freezing the show. I picked a date in March that allows me to ensure that this will be the final postponement."

To highlight all the failings and shortcomings of the show, that are expected while a show is in preview, the press has really taken a hard stance against the show with many critics berating the show and reviewing it way before hand. "The press hates ’Spider-Man,’" said Julie Taymor, the show’s director and co-writer, while speaking to BostonHerald.com. "They’re having a good time with coming down on it. It’s kind of a joy." She confirmed that the show is a work in progress and the team has added a new ending to the show that will “amaze” audiences.

As they say, no publicity is bad publicity and that is proven by the fact that tickets for this show are doing very well in the secondary ticket market. Anastasia Lyman, speaking for secondary ticket seller Ticketsmate.com, explains, “While the press might be having a field day with the show, the theatre tickets market is booming. Spiderman: Turn off the Dark Tickets just continue to sell and we already have tickets booked for the upcoming premiere on the 15th of March.” “We never had a massive demand or price raise in Foxwoods theatre tickets before but the opening of the show has pushed the price of tickets up to $300; and this is just for the preview shows in February!”
Representatives of the website also confirmed that tickets for preview showing are selling out days in advance and brokers are “loving” all the attention the show is getting as even New York tickets have seen a boost in demand due to the show’s popularity.

The creators of the show have promised a great show and it is now to be seen how the press and ticket market treat the show after its grand premiere on the 15th of March, 2011.

About Spiderman: Turn off the Dark

Spiderman: Turn off the Dark is the first ever musical adaptation for the stage and tells the story of the famed web-slingers origins. The show is the first ever to use high tech props and stage mechanisms to bring the high-flying ways of the superhero to life. At a $65 million production cost, the show is by far the most expensive production ever made for the stage. Music for the show is composed and arranged by U2 band members Bono and The Edge. Spiderman: Turn off the Dark tickets are currently one of the hottest commodities on the secondary ticket market.


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