The relationship between public relations and search engine strategies is a close one
Deerfield Beach, FL (PRWEB) July 21, 2008
The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today's journalists and bloggers? Does your Web site have good and useful content that is relevant to a user's search?
In a continuing effort to better serve new and existing clients, The Buyer Group introduces SEO/PR reviews to help clients benchmark their search engine visibility and online public relations rankings.
"The relationship between public relations and search engine strategies is a close one," said Lisa Buyer, president of The Buyer Group, a leading interactive PR and branding agency offering SEO/PR services. "Every page added to your Web site is a PR opportunity for the search engines. Companies looking to refine or define their position on the Internet should first do an analysis of the quality of online visibility and online public relations exposure."
The Buyer Group's SEO/PR reviews consist of six major components and clients are given a score out of 100 possible points. Sections such as "Meta Tag Review" and "Architectural Review" help clients see where they can improve on Web site elements such as site indexing and page labels, which will increase the odds of search engine retrieval. Page content is also reviewed, with an emphasis on key word placement.
"The integration of Search Engine Optimization and online PR efforts is an exciting and important evolution in our industry," said Joe Laratro, SEO expert and President of the South Florida Interactive Marketing Association (SFIMA). "When agencies can combine services with the proper expertise the resulting product has to be successful."
The SEO/PR report considers linking strategies and online PR elements such as newsroom organization, blogs, and social networks that impact online branding and reputation management. The report offers a quality score and recommendations on how to improve the score within a 60 to 90 day period.
"The Buyer Group's SEO/PR Review Process was incredibly enlightening to us as a sales and marketing team. They showed us many fast, cost efficient opportunities to increase our website traffic. Their suggestions made sense, were able to be quickly implemented and created remarkable efficiencies in our digital marketing program. We're so grateful to The Buyer Group for being a strategic partner on our development projects," said Gretchen Howell, Vice President of Marketing and Analysis of GamePlan Resort Solutions.
The Buyer Group is a member of Search Engine Marketing Professional Organization (SEMPO), SFIMA, Agency Management Roundtable (AMR), and is recognized as a Google Advertising Professional Company. For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.
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