Visitors who like a video on a company’s website are twice as likely to purchase.
Perkasie, PA (PRWEB) January 09, 2013
Most small business owners start the new year with exactly the same goal as they had last year: grow their business. But they have little time or money to apply to this task, which is why it makes no sense to have a long laundry list of new year’s resolutions for your business. According to The Center for Small Business, if they are going to pick just one, then it should be adding low-cost online video to their website.
The problem for most small businesses is “how to get found.” The Yellow Pages, newspaper ads, and local radio spots may still be effective for a few small niche businesses, but in general, the return on investment for these is terrible for typical small business owners.
One of the key ways to get found these days is through Google searches. And a website has to turn up on the first page of the search if it is going to get any traffic. On average, adding a short video to a website makes the site 53 times more likely to show up on the first page of a Google search.
Beyond that, online video also helps get the company’s message across to customers and prospects much more effectively. Studies show that adding video to a website will result in 20 percent more phone calls and 33 percent more clicks. It will also increase visitor time on the page by an average of 344 percent. Perhaps most important of all, a recent study showed that visitors who like a video on a company site were 92 percent more likely to buy the company’s product or service. That’s nearly twice as likely.
The best news about online video is that it does not take a lot of time or money, and you don’t even have to own a camera or know how to use a computer. According to Alfred Poor, president of The Center for Small Business, “online video is the secret weapon for small business owners. It gives them the same benefits as it does for much larger companies, but it can be extremely inexpensive and can deliver the most bang for the buck – and time – when it comes to marketing a small business.”
About The Center for Small Business: The Center for Small Business is dedicated to helping small businesses grow and prosper. We recognize that very small companies have needs that are quite different from those of large corporations. We deliver practical solutions designed to make the most of a company’s scarce resources: time and money. Founder and president Alfred Poor is a writer, speaker, and trainer with a worldwide reputation. He is the author of “Power Marketing for Small Business – How you can boost sales with low-cost video” as well as more than a dozen other books. He has experience as a guest on television and radio, and was co-host of a live radio show in New York City for more than eight years. He presents his upbeat message with energy and humor, and welcomes the opportunity for live interaction with audience members.