The average adult receives 41 pounds of junk mail each year. 44% goes to the landfill unopened.
Palouse, WA (Vocus) November 9, 2010
More than 100 million trees’ worth of bulk mail arrives in American mail boxes each year – that’s the equivalent of deforesting the entire Rocky Mountain National Park every four months. (Center calculation from Conserveatree and U.S. Forest Service statistics). ‘There is absolutely no need for that amount of waste with the blazing entrepreneurial pace of technology and the increased use of Internet to attract and retain consumers.’ says Grant Presol, Founder and Owner of TheCreditCommunity.com, a website focused on paperless applications for credit cards online.
As this holiday season quickly approaches us, so does the onslaught of junk mail offers. On average, we receive 16 pieces of junk mail a week, compared to only 1.5 personal letters. Those numbers are sure to increase as corporate America ramps up their marketing for the holiday season. With companies like TheCreditCommunity.com providing many of the major bank credit cards offers online, the push to eliminate junk mail paper waste is underway. ‘Look at the searches on Google for credit cards, it’s around 1.5 million per month. People want to find what they are looking for, not bombarded with junk mail in their mailboxes. We are a now society, people want to apply for a credit card on their own terms, whether it’s locally at their credit union, or instantly online.’ This push to lower wasteful paper mail advertising isn’t a one-punch fight aimed to stop annoying the people at the mailbox, it has an environmental impact that needs to be recognized as well. (Information provided by 41pounds.org)
- The pulp and paper industry is the single largest consumer of water used in industrial activities in developed countries, and it’s the third-largest industrial greenhouse gas emitter (after the chemical and steel industries).
- “The average adult receives 41 pounds of junk mail each year. 44% goes to the landfill unopened.”
- The world’s temperate forests absorb 2 billion tons of carbon annually. Creating and shipping junk mail produces more greenhouse gas emissions than 9 million cars.
- 40% of the solid mass that makes up our landfills is paper and paperboard waste.
- Junk mail inks have high concentrations of heavy metals, making the paper difficult to recycle.
Consumers have long been aware of the government’s Do Not Call list, which allows a consumer to add themselves to a list which prevents unwarranted solicitations on the phone number they registered. One company is advocating taking that a step further and wants to see a Do Not Mail list provided to consumers. NewDream.org has created a Do Not Mail campaign, asking consumers to sign a petition asking for a national registry to opt out of junk mail.
The holiday season soon approaches us, and companies are gearing up for it with even more mail for you in your mailboxes this season. Will small companies with good intentions such as TheCreditCommunity.com and NewDream.org be enough to slow down the massive amounts of paper waste this holiday season? ‘We’re doing our part, we can only hope it grows in momentum.’ Says Grant Presol.
TheCreditCommunity.com was founded by Grant Presol in 2009. The website has been striving to bring awareness to consumers about two key fundamental ideas. 1. Online applications and the advancement of online security are a simple solution to reduce junk mail waste. 2. Consumers need to take responsibility of their actions when using credit cards. The company offers a credit awareness guide to all consumers applying for credit. To learn more about the website please visit http://www.thecreditcommunity.com.