There's a true change in the way business is being done these days. There's no denying that, and paperless is a huge player in that change.
Palouse, WA (Vocus) November 18, 2010
The push for paper waste reduction is well underway in many industries. The credit card industry is now stepping up to the playing field of going green. A lot has changed in 10 short years regarding credit card applications. Not so long ago there was only one widely regarded way to apply for a credit card. Offers were received in the mail, applications were filled out on paper then postal mailed back to await results. Fast forward to present day, in a few short clicks online consumers can learn about many of the major credit card offers on one website, apply, and find out whether or not they’ve been accepted for a certain credit card in a few short minutes. “There’s a true change in the way business is being done these days. There’s no denying that, and paperless is a huge player in that change.” Says Grant Presol founder and owner of TheCreditCommunity.com.
- More than 100 million trees are destroyed each year to produce junk mail.
- 42% of timber harvested nationwide becomes pulpwood for paper.
TheCreditCommunity.com is leading the way to try and change the credit industry’s huge dependence of paper with its move to go 100% paperless with its applications as of Nov. 15, 2010. “There’s more and more consumers turning to the internet for their needs, and that includes credit card applications.” Says Grant Presol. The idea behind the website is the more consumers they can bring awareness about online credit card applications, the less need for paper applications, in turn, lessening direct mail paper waste. ‘Take into consideration there are millions of websites that can just as easily reach a consumer passively with affiliate advertising. Can it beat the numbers that direct mail does? If hasn’t already, I think it will.’ Says Grant. ‘You certainly can’t stop a company from making money using direct mail, especially if it works. We need to try and step it up to show them there are alternatives, better alternatives, which can make just as much money.’
Small companies are turning up everywhere to take their shot at the new millennium gold rush, affiliate marketing. As an affiliate you can sign up with almost any company that offers affiliate programs, advertising their product or service receiving a small fee for a sale, sign up, or action such as a click. What does it require? “If you have a website, you can be an affiliate in most cases.” Says Grant. Companies have restrictions and guidelines as far as what kinds of websites they will allow their product or services to be advertised on, but in most cases the sign up process takes minutes. ‘Banner advertising on affiliate’s web pages is a passive advertising strategy that can reach millions without the need of paper production.’
TheCreditCommunity.com was founded in 2009 by Grant Presol. It’s a website focused on reducing paper waste by offering paperless credit card applications for some of the major credit card companies. The website even offers credit cards that rebuild credit. As of Nov. 15th 2010, http://www.TheCreditCommunity.com went 100% paperless. Their credit guide is now a 20+ page pdf guide that teaches consumers about their credit, how credit cards affect their credit and how increase credit score.