Only Half of Companies Surveyed Interact with Customers Online on a Regular Basis

Share Article

According to a survey conducted by The Experts Bench, CEOs and marketing agree content management is vital—but only half of companies surveyed interact with customers via online channels on a regular basis.

Jodi Bailey Gill, CEO of The Experts Bench & host of the webinar series "Talk With the Experts"

Be true to your brand. Pay attention to your customers and fans on social media. If you have good, compelling content it can go viral very quickly.

According to a survey conducted by The Experts Bench, an industry leader for marketing consultants to Global 500 companies, more than 70% of companies surveyed affirmed content strategy is very important to their business—but only half of those surveyed interact on a regular basis with their “fans” and customers through their content, blog or social media. Further findings on content management and strategy were revealed on The Experts Bench webinar “Talk With the Experts” with host Jodi Bailey Gill. Expert guests were Rhea Drysdale from Outspoken Media, Nate Luman from Zappos.com and Carl Sutter from CrownPeak.

“Content is everything…your brand and message leading to engagements and conversions. Content is king. It’s an old cliché, but it’s still true,” says Rhea Drysdale, CEO of Outspoken Media.

Nate Luman, Social Media Lead at Zappos.com, gives the following best practices when it comes to managing content: “Be true to your brand. Pay attention to your customers and fans on social media. If you have good, compelling content it can go viral very quickly.”

A content management system (CMS) can help streamline the process. “A CMS…gives [marketing] direct control over their site and control over all the different channels like Facebook,” says Carl Sutter, CTO of CrownPeak, a cloud-based CMS.

More key points from “Talk With the Experts--Content Management and Strategy” can be seen on this video with CEO of The Experts Bench and host of Talk With the Experts, Jodi Bailey Gill. For a recording of this webinar or a review of your content management program by a leading consultant, please call The Experts Bench at 866.775.6810. The next “Talk With the Experts” will be March 14th on “Aligning Sales and Marketing.” For more information, contact Cindy Caldwell, eMarketing Manager of The Experts Bench at marketing(at)tebww(dot)com .

The Experts Bench, Inc is a global industry leader in providing highly skilled marketing experts to the Global500. The company focuses on marketing intensive industries, with a deep understanding of these clients’ environments. Interim marketing engagements empower Global500 companies to execute superior marketing performance quickly and with the necessary functional or industry expertise. The Experts Bench marketing engagements allow clients to execute against multiple initiatives with the highest level of marketing expertise--a cost-effective way to manage marketing human capital. For more information call 866-775-6810.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cindy Caldwell

Jodi Gill
The Experts Bench
Visit website