Getting the right business-to-business message to the right business-to-business audience is more important today than eve
Denver, CO (PRWEB) October 16, 2012
“Getting the right business-to-business message to the right business-to-business audience is more important today than ever” said Brad Friedman, President of The Friedman Group, LLC a social media marketing firm headquartered in Denver, Colorado. “With the roll-out of LinkedIn’s new multiple-audience messaging capability for the Product & Services page of LinkedIn© Company Pages, businesses may now take advantage of targeted messaging and we are poised to help them.”
LinkedIn© recently enabled users of Company Pages to create multiple messages on their Company Page and then target those messages to specific audiences. Now, a company may select the demographic that will see its message when someone visits its LinkedIn Company Page. And, the company can create multiple messages to serve up to multiple demographics. For example, you may craft a message for the c-level user who visits your page and an entirely different message for a manager from the same company. Or, you may craft different messages for people in different parts of the country or the world.
“The new LinkedIn© system provides companies with literally millions of opportunities to segment the demographic options for targeting. There are 10 options to select for target company size, 18 Job functions you can target, 147 industry segments to select from, 7 seniority levels from within the company and 405 geographies to choose from,” said Friedman.
Through its partnership with Social Marketing Conversations, The Friedman Group, LLC has developed tools to help businesses implement multiple audience messages. They are also offering facilitator-driven workshops to get companies moving in the right direction quickly so they can be delivering the right message to the right audience as soon as possible.
For a detailed look at how this new system works, please view the video prepared by Steven Groves, CEO of Social Marketing Conversations.
About The Friedman Group, LLC
The Friedman Group, LLC works to enhance the online image of Attorneys, CPAs, Financial Services Providers, Doctors, Dentists, Business Owners and other Professionals. We offer Social Media Marketing specifically tailored to the needs of these professionals and businesses. We assist by first developing a strategy to engage clients, prospects and referral sources through the power of social media to grow your business. For more information, please visit our website at http://friedmansocialmedia.com or call us at 720-248-8185. You can also join us socially on Twitter @bradfriedman, on Facebook at http://facebook.com/TheFriedmanGroup, or on LinkedIn http://linkedin.com/in/bfriedman.