A Better Way to Donate Clothes, Toys, and Food

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New website connects donors directly with local organizations that need their spare items.

The Giving Effect

Our goal is to make donating items and food more social and fulfilling than dropping things in a parking lot collection bin.

June 8, 2010 -- TheGivingEffect.com is a new website that helps nonprofits easily catalog things they need and connects donors with the causes they care most about. It is the first website to help nonprofits collect donations of items and food (also called "in-kind donations").

Most of us live in a word of excess: unneeded clothes, books, shoes, glasses, electronics, toys, musical instruments and more. At the same time, there are people all around us whose lives could be improved by the simple gift of something we can spare. The Giving Effect connects these groups with the efficiency of the Internet, allowing anyone to change lives by donating something they no longer need.

Donors give in the way most convenient for them, whether it's arranging for a pickup from their home or office, dropping off something at a location nearby, or by mail. In addition to supporting the causes they care most about, donors get a personal 'thank you' and a receipt for tax purposes, and they get to see the ongoing impact of their donations.

Nonprofits gain by exposing their needs to a wider audience of potential donors. The site also provides nonprofits with tools they can use to promote their message, the ability to create tax deductible receipts online, and the opportunity to reduce storage and distribution costs by having items go directly from donors to recipients.

The Giving Effect launched June 1st, and it is already working with causes across the country including:

"Our goal is to make donating items and food more social and fulfilling than dropping things in a parking lot collection bin," says Mitchell Silverman, Co-Founder and CEO of TheGivingEffect.com. "There are nonprofits in every community across the country that would love to get things the rest of us are done with, yet most people don't know the groups need these items. I'm excited to put donors in touch with causes they care about and to create a new wave of donations across the country."

About The Giving Effect

The Giving Effect is the first website to connect donors of in-kind donations (clothes, shoes, food, etc) directly with the organizations that need their items. The goals of the free website are to dramatically increase public awareness and in-kind donations, to change millions of lives by getting things to people in need, and to do so in the easiest and most fulfilling way for all parties. The Giving Effect is headquartered in Brooklyn, NY.

For more information about The Giving Effect, please visit http://www.thegivingeffect.com

Contact: press(at)thegivingeffect(dot)com

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Mitchell Silverman
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