Intelex Signs Licensing Deal for Boofle™

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The Northamptonshire Intelex Group pioneered the revolutionary first ever herbal Hot Pak® to be sold across Europe in 1995. Since then Intelex have gone on to win Innovation awards for their heatable products and warmable toys setting the industry standard for quality and safety.

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Intelex Signs Licensing Deal for Boofle™

Extending well-known characters like Boofle™ into the heatable product category is a move which is being widely welcomed by both retailers and consumers alike.

Now, Intelex are proud to announce their three year licensing agreement for the well-known Boofle™ brand, with the fully heatable Boofle™ Dog making a soft landing onto retail shelves from July 2013.

Darren Ingram, Sales Director at The Intelex Groups says, “We are thrilled to be adding Boofle™ to our ever-expanding range of heatable toys. Our licensing agreements for Bagpuss®, Gromit® and Shaun the Sheep™ have proven hugely popular with consumers. Extending well-known characters like Boofle™ into the heatable product category is a move which is being widely welcomed by both retailers and consumers alike. We can’t wait to see Boofle™ on the retail shelves and are starting to take pre-orders for the fully microwavable Boofle™ from May 2013.”

The Boofle™ brand gained popularity in Clinton’s from launch in 2008 with its highly successful greeting card ranges for all seasons and occasions. With consumer demand strong from women of all ages, tween and teenage girls, the Boofle™ brand was then extended into plush toys and gifting, with increasing in-store exposure given to the cuddly knitted pup as its popularity continued to grow.

Now in 2013, the Boofle™ brand has entered into an exciting new era and is forecast to grow substantially over the coming months. With distribution now expanding across all manner of retailers, multi-nationals and independents and the brand also widely licensed into many new product areas including apparel, food and stationery, the three year licensing agreement agreed with DRi Licensing, will see Intelex play their part in manufacturing a warmable Boofle™. The irresistible cuddly knitted pup will be given the Intelex make-over; filled with treated millet and gently scented with lavender, in less than 2 minutes gently warmed in a microwave, Boofle™ becomes extra snuggly and warm, the perfect bed warming companion for all ages.

The fully warmable Boofle™ from Intelex is planned to have a recommended retail price of £19.95 and will be available to order from July 2013, with pre-season orders being taken by Intelex from May 2013 onwards. Any retailers interested in stocking the fully heatable Boofle™ should make enquiries direct with The Intelex Group at http://www.intelex.co.uk.

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Darren Ingram
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