Intelex Unveil its New Range of Hooty™ for Summer 2013

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Building on the outstanding success of their Hooty™ range of heatable owls launched in July 2012, the Intelex Group have announced at this year’s Spring Fair at the Birmingham NEC, their intention to roll-out up to six beautiful new colourful designs in their Hooty™ range, which will be available in Summer 2013.

New Hootys

Intelex Unveil New Range Of Hooty™

Building on the popularity since launch, we’ve created some new varieties of Hooty™ in some eye-catching and colourful patterns including gingham and some retro style fabrics.

The original Hooty™ collection of 6 adorable characters gained immediate popularity with retailers because of their wide ranging appeal to both young children and young adults alike, particularly in the fashion industry which has seen an on-going trend for all things owl-related. Hootys™ found their way into the likes of New Look and Cargo home-stores showing their versatility. Filled with treated millet and subtly scented with lavender, in only 90 second gently warmed in a microwave, the Hooty™ becomes a fashionable alternative to a hot water bottle. Retailing for under £10, the Hooty™ be it a children’s toy, a fashion accessory or a warming bed companion gives consumers quality and real value at an attractive and accessible price point.

Darren Ingram, Sales Director at Intelex says; “We’ve seen an extraordinary demand for Hooty™ particularly in the run-up to Christmas and feedback from our retail customers has been unanimous. Consumers of all ages just love Hooty™. Building on the popularity since launch, we’ve created some new varieties of Hooty™ in some eye-catching and colourful patterns including gingham and some retro style fabrics. Our customers have told us at Spring Fair they love the new designs and very much looking forward to stocking them from July 2013.”

Whilst the owl trend reigned supreme during 2012 from the fashion catwalks to accessories and stationary, there seems to be no sign of the owl trend waning, in fact it seems owls are firmly entrenched on retailers’ shelves; certainly they have become the must have animal characters that are firm favourites here to stay.

If you’re interested in sourcing the original collection of Hooty™ at competitive trade prices, register online for an Intelex Trade Account today; simply visit http://www.intelex.co.uk. To find out more about the new Hooty™ collection for 2013, contact the Intelex Sales team on 01933 679 777 or arrange a visit to the Intelex showroom in Wellingborough, Northamptonshire.

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Darren Ingram
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