Lingerie Retailers are on the front lines of this economy
Dobbs Ferry, NY (Vocus) October 19, 2010
The Lingerie Journal (TLJ), a new online trade publication for the intimate apparel industry, launched its website today providing news, trends and expert business advice to lingerie retailers.
"The Lingerie Journal is tailor-made to address the needs of lingerie retailers and gives them articles and information on how to improve their retail business," explained publisher, Luis Paredes.
With articles written by experts such as retail consultant, Ellen Lewis, on visual merchandising, marketing, social media, ecommerce and more, lingerie retailers now have one website they can visit and trust to read the latest industry news, view trends and learn how to put retail advice into use.
"Lingerie Retailers are on the front lines of this economy," noted Paredes. "They need all the help they can get and we want to provide quality articles and let them know that they are not alone. We're here to help their retail business."
Business articles on TLJ are designed with the busy retailer in mind and offer advice in a clear, concise and easily accessible manner.
"Our latest article on Retail Renovations, for example, breaks down the tips into four easy-to-read chunks that readers actually put to use in one day," noted Paredes.
Each month, visitors to thelingeriejournal.com can see the variety of editorial coverage from industry news to coverage of events to upcoming products - from a wide range of labels and price points.
Readers will find that no matter what kind of store or website they run, they'll find articles and trends of interest to them.
The Lingerie Journal also reaches over 3,000 retailers and buyers in the US and abroad with a monthly email newsletter. Current advertisers include Baci Lingerie, the International Lingerie Show and ecommerce company Gozooko.
"The reaction to TLJ is incredibly positive," said Paredes. "And we have a lot in store for our readers."
For news, opinion and expert advice on the lingerie industry visit The Lingerie Journal at http://www.thelingeriejournal.com.