Poised for Growth, The Pert Group Expands Team of Experts Through New Hires and Promotions

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Newly appointed SVP of Market Planning & Development and SVP of Client Service Administration & Operations are joined by six other new employees and 10 promotions at The Pert Group.

The Pert Group, a top research-based consulting firm, is continuing its growth strategy with the appointment of Senior Vice President, Barb Murphy and six other new hires. The promotion of 10 existing employees at The Pert Group, including the promotion of Doug Guion to Senior Vice President, further demonstrates the company’s commitment to develop and reward the team of seasoned experts who are providing clients with the strategic guidance they need to grow their business and their brand.

Barb Murphy, Senior Vice President of Market Planning and Development
Barb Murphy is a senior-level marketing executive and business growth strategist with proven success in driving measurable improvements in brand position, market share, revenue and profitability. Murphy has more than 20 years of experience in Market Research & Analytics, B2B, Brand Strategy, Business Development, Marketing Strategy and Planning & Innovation. Having started her career in Market Research, Murphy has a unique understanding of The Pert Group’s business and how to successfully develop and integrate the right strategies for continued growth.

Before her appointment at The Pert Group, Murphy was Founder and President of Strategic Spark, Inc., a Kansas City-based strategic marketing consultancy that specialized in the identification, prioritization, development and realization of market opportunities for a variety of clients. Prior to starting her own business, Murphy was with BKV Inc., a leading direct response agency. Originally joining the company as Vice President, Strategic Market Planning in 1998, Murphy was promoted to Executive VP / CMO in 2001 and then President in 2006. During her time at BKV, Murphy created the company’s strategic insights offering and significantly diversified the agency’s client base.

Doug Guion, Senior Vice President Client Service Administration & Operations
Doug Guion joined The Pert Group less than a year ago as Vice President of Operations and his impact is already measurable. Guion’s focus on process improvement throughout the organization has enabled the scalability required for The Pert Group to effectively accommodate the rapidly expanding needs of its growing client base.

As the company sets its sights on significant growth, Guion’s experience in client services will add tremendous value as he takes on the added responsibility of managing all activities related to The Pert Group’s client service administration. A proven change agent, Guion will continue to challenge The Pert Group to find ways to increase efficiencies to ensure that clients receive the highest level of service and value.

Guion was the Vice President of Operations at The Pert Group prior to his newly expanded role. Before joining The Pert Group, Guion was the Vice President of North American Operations at Greenfield Online, a global interactive media and services company. Originally joining the Greenfield Online as Traffic Coordinator/Database Manager in 1998, Guion was promoted to Group Manager of Survey Operations and then Director of North American Operations. In 2006, Guion was appointed the Vice President of North American Operations and was the General Manager for the company’s operational headquarters in Toronto, ON. During his time at Greenfield Online, Guion measurably improved the company’s North American Operations through process optimization, leadership development and efficiently managing a disparate and global workforce.

Six New Hires:
Donna Patton, Group Director
Bringing 25 years of progressive experience in the Market Research space including significant staff management responsibility, Donna Patton has joined The Pert Group as Group Director. Formally with TNS Global, Patton was responsible for both account growth/management and managing the team of professionals who executed the projects. Patton has an MS degree in Research, Measurement & Evaluation from Southern Connecticut State University and a BS degree in Marketing / Business Administration from Quinnipiac University.

Teresa Fryer, Senior Insights Manager
Fryer has joined The Pert Group as a Senior Insights Manager. She was formerly with TNS Global, where she spent five years as a manager in the Brand & Communications Division, handling projects in the Food & Beverage, Financial Services and Vision Care industries. Fryer has a bachelor’s degree in Marketing from Hofstra University in Hempstead, NY.

Alex Camacho, Consultant
Camacho has joined The Pert Group as a Consultant, bringing vast expertise in the multicultural space. He has extensive experience designing and implementing marketing research, brand and marketing strategies in the U.S., the Caribbean, Europe and Latin America. While experienced in a cross section of research methods, having moderated more than 600 focus groups, triads, dyads and IDI’s, Camacho offers a crucial skill set to help support the growing demands for multi-cultural capabilities. Camacho has a Ph.D. in Business Administration from The University of Georgia with a concentration in Marketing Research, Brand Equity, Consumer Behavior and Marketing Management. He also has an M.S. in Agricultural Economics as well as a B.B.A. in Economics.

Christopher Biviano, Lead Generation Specialist
Biviano has joined The Pert Group as a Lead Generation Specialist in Business Development, where he will be responsible for identifying and qualifying prospects as part of the company’s growth strategy. Biviano has five years of related experience at Harris Interactive and PluggedIN, both in the Rochester, NY area. He has a bachelor’s degree in History from St. Bonaventure University in Allegany, NY.

Christine Connolly, Lead Graphic Specialist
Connolly has been hired as a Lead Graphic Specialist, bringing to The Pert Group nearly 10 years of freelance and agency experience at Martino & Binzer, KPMG LLP and BIGfish Communications. In her new role, Connolly will be focused on continually driving more effective ways to visually communicate and present analysis output, while providing general supervisory oversight to the Graphics team. Connolly has a bachelor’s degree in Graphic Design from Regis College in Weston, MA.

Lisa Fiducia, Senior Design Specialist
Fiducia is joining The Pert Group as a Senior Design Specialist with more than 15 years of experience across diverse industries and expertise in PowerPoint design. Fiducia has a bachelor’s degree in Graphic Design / Marketing from Central Connecticut State University.

In addition to the six new hires The Pert Group promoted ten employees including:

Regan Mik, Senior Account Director;
Heather Mitchell, Qualitative Director;
Sandy Rubino, Senior Account Manager;
Megan Johnston, Senior Account Director;
Kyle Letendre, Insights Manager;
Mike Marcoux, Insights Manager;
Ola Ingram-Ford, Research Associate;
Cathy Frank, Senior Data Processing Specialist;
Sheila Minnifield, Field Director;
Jackie Spagnoletti, Senior Field Specialist

About The Pert Group
The Pert Group is a research-based consulting firm headquartered in Bloomfield, Conn., with offices in Kansas City, Mo., and Pittsburgh, Penn. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. Providing comprehensive decision support in the areas of Innovation, Positioning and Performance, The Pert Group facilitates growth strategies and improves business outcomes for local, national and international clients. The Pert Group is a long-standing member of CASRO and ESOMAR. For more information, visit The Pert Group


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