The Rainmaker Group Supports HSMAI Revenue Optimization Conference to Advance Innovation for Hospitality Revenue Growth

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Thought Leaders Gather to Present Best Practices, Latest Trends

Tammy Farley, principal

We want attendees to learn, network, exchange experiences, and leave the conference with revenue optimization strategies to grow business for their companies.

The Rainmaker Group will continue its support of innovation, skill, and professional development within the revenue management discipline through a Silver Partner sponsorship of the Hospitality Sales and Marketing Association International (HSMAI) Revenue Optimization Conference (ROC). Rainmaker is a world leader in automated profit optimization software and services for the casino gaming and hospitality industry.

The one-day interactive ROC takes place on June 20, 2011 in Austin, Texas, in conjunction with HITEC, the world’s largest hospitality technology expo. HSMAI is the hospitality industry’s leading advocate for hotel revenue growth, committed to helping grow business for hotels and their partners through revenue optimization.

“This conference gathers together thought leaders who present the latest trends and best practices within our discipline,” says Rainmaker co-founder Tammy Farley, a member of HSMAI’s Revenue Management Advisory Board, which organizes ROC. “We want attendees to learn, network, exchange experiences, and leave the conference with revenue optimization strategies to grow business for their companies.” Farley will be among the industry leaders introducing panels of speakers to address the latest topics within industry sectors. These include the next generation of business intelligence, measurements, social media, pricing trends, demand drivers, and the latest research on distribution.

The Rainmaker Group provides revenue optimization solutions to casino hotels and other hospitality enterprises, which include Omni Hotels & Resorts, Wynn Las Vegas, MGM Resorts International, and Caesars Entertainment among others.

Rainmaker’s revolution™ Product Suite enables casino hotels to secure the most valuable customers to increase their profitability by:

  •     Accurately forecasting demand and guest value to all areas of the enterprise
  •     Leveraging cyclical patterns to optimize revenue and profitability
  •     Maximizing the Total Customer Value of demand during peak travel times.

revolution™ is the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes not only hotel revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers. The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and city-wide events to recommend optimized rates for each guest segment.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

About Rainmaker
The Rainmaker Group – a Microsoft Silver Partner software and services company – is an industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker software delivers real results for operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading companies. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, go to


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Tammy Farley, Principal

Julie Keyser-Squires, APR
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