Omni Hotels Advances Revenue Management Systems with Rainmaker

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Two-Way Interface Between Rainmaker and Omni's CRS Powers New System

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revolution's dynamic monitoring of sales levels and the calculation of corresponding optimal rates enables Omni to offer the best rates based on current demand, accurate forecasts and guest length of stay for each of its properties - this is an innovation that will further increase Omni's acknowledged revenue management leadership.

The Rainmaker Group, a world leader in automated profit optimization software and services to the hotel, gaming hospitality, and multifamily housing industries for total customer value, announced it successfully completed the full two-way integration of its revolution Profit Optimization Suite at [Omni Hotels. Rainmaker's implementation is based on revolution's integration with Omni's new Central Reservation System (CRS). Omni now uses revolution to create optimized rates based on more accurate demand forecasting and near real-time sales data from its CRS and other dynamic market factors. The integration of the revolution Revenue Management system and the Omni CRS was fully operational in December 2008.

"Omni relies on the revolution Revenue Management system to forecast demand and create optimized rates based on a large number of data points, including brand sales data from its new CRS," said Lesli Reynolds, vice president of global distribution and revenue strategy for Omni Hotels. "Data exchanges are very complex programming challenges, and Rainmaker created a great partnership with our CRS provider to accomplish Omni's strategic objectives with the two-way system integration."

"Omni Hotels' integration of its new CRS and the Rainmaker Revenue Management system across all reservation channels makes Omni a clear price optimization leader in the hospitality industry," said Bruce Barfield, president of The Rainmaker Group. "revolution's dynamic monitoring of sales levels and the calculation of corresponding optimal rates enables Omni to offer the best rates based on current demand, accurate forecasts and guest length of stay for each of its properties - this is an innovation that will further increase Omni's acknowledged revenue management leadership."

The revolution Revenue Optimization Product Suite is installed by the largest and most successful casino hotels in the world. Rainmaker clients include Trump Entertainment Resorts, Kerzner International, Boyd Gaming, MGM MIRAGE, Harrah's Entertainment and others.

About Omni Hotels
Omni Hotels creates compelling, memorable guest experiences at 43 luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting omnihotels.com or by calling 1-800-THE-OMNI.

About The Rainmaker Group
The Rainmaker Group, a Microsoft partner, is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, multifamily housing and other industries. Rainmaker consults about, implements and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartments/multifamily housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.

Contact:
Bruce Barfield, President
The Rainmaker Group
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)letitrain(dot)com
http://www.letitrain.com/?Campaign=PRWebOmniHotelJan282009

Omni Hotels
Caryn Kboudi, Vice President, Corporate Communications
420 Decker Drive
USA - Irving, TX 75062
Phone: 972-871-5623
Fax: 972-871-5665
Phone: 1-972-871-5625
Email: ckboudi(at)omnihotels.com
http://www.omnihotels.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
http://www.softscribeinc.com

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