Multifamily Revenue Management Leader Annie-Laurie McCulloh Joins The Rainmaker Group

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McCulloh brings operations and pricing expertise to LRO provider

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Optimal pricing is essential to success in the multifamily housing industry; many leading firms credit revolution LRO with a lease rent lift of three to five percent, which is very attractive to multifamily owners and fee managers

The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing and gaming hospitality industries for total property profitability, announced Annie-Laurie McCulloh is joining the company as Vice President for LRO Business Consulting. Rainmaker's revolution LRO™ multifamily revenue optimization system maximizes revenue from apartment lease rents.

"Annie-Laurie's extensive knowledge of the multifamily industry and revenue management project implementations ensures that Rainmaker's future roll outs will be professionally handled and exceed client expectations," said Tammy Farley, principal of The Rainmaker Group. "She brings a unique perspective to the position having actually helped build systems and being responsible for making pricing decisions for thousands of units using revolution LRO. Rainmaker and its clients will definitely benefit from her professionalism and expertise."

Pricing and RM Experience Key
McCulloh served as assistant vice president, pricing and revenue management for Archstone, a respected leader in multifamily operations. While there, she was responsible for all pricing and revenue management decisions for over 40,000 units in New York, Washington, DC, Boston, Atlanta, Florida and Southern California communities.

"I see huge growth potential in the multifamily industry," McCulloh said. "There is a great need for automated revenue optimization, especially now when it is more important than ever to use data-based, non-emotional pricing to drive consistent, solid pricing practices. 'Rough seas make strong sailors' and in 2009 the operators with the best tools will be successful." A graduate of the University of Georgia with a Master's Degree in Applied Mathematical Sciences, she also holds a Bachelor of Science in Mathematics from Birmingham-Southern College. McCulloh graduated Magna Cum Laude and was a two-time winner of the Operational Support Award at Archstone.

Optimal Pricing Capabilities
revolution LRO's multifamily pricing methodology enables rapid development of rate optimized pricing strategies that take into account such factors as:

  •     Availability
  •     Seasonality
  •     Renewal rents
  •     Renewal pace

"Optimal pricing is essential to success in the multifamily housing industry; many leading firms credit revolution LRO with a lease rent lift of three to five percent, which is very attractive to multifamily owners and fee managers," said Bruce Barfield, president of The Rainmaker Group. Since Rainmaker is an independent revenue management specialist, revolution LRO can exchange data with systems from every major third-party property management systems company to automate the pricing process.

About Rainmaker Group
The Rainmaker Group is a software and services company that provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. revolution LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO's lease/rent revenue optimization success has been verified by independent third party consulting firms. For more than six years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.

The Rainmaker Group also provides revenue management for more than half a million units in the gaming hospitality industry. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group
Bruce Barfield, President
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)letitrain(dot)com    

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com


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Bruce Barfield, President
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