In the past ten years, our industry has moved from yield management based on room revenue to revenue management based on total customer value. A specific part of that transition is more effective marketing promotions
Atlanta, GA (Vocus) April 27, 2009
The Rainmaker Group, the world leader in automated profit optimization software and services to the gaming hospitality industry for total customer value, announced its implementation of the industry's first automated, fully integrated promoted demand and multiple forecasting model revenue management solution. Version 1.6 of the revolution Product Suite includes demand forecasting and pricing optimization for marketing promotions, events and other factors that influence demand and drive revenue and profitability for gaming hotel operators. The Rainmaker Group provides revenue management services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, Foxwoods Casino Resort, and Harrah's Entertainment.
"In the past ten years, our industry has moved from yield management based on room revenue to revenue management based on total customer value. A specific part of that transition is more effective marketing promotions," said Tammy Farley, principal and EVP of The Rainmaker Group. "The industry is now ready for the next step: automating the relationship between marketing and revenue management. It includes two major areas: promotions and multiple forecasts. Our new version 1.6 of the revolution Product Suite allows you to forecast demand generated from specific promotions and measure the effectiveness of each promotion. This extends the power of a customer's existing campaign management system. Secondly, the ability to forecast promoted demand along with the ability to forecast other, related demand streams increases forecast accuracy. Other systems lump all revenue streams together in a "one size fits all" approach, which is easily outgrown."
Rainmaker is the only profit optimization company that provides automated integration between marketing and revenue management. For half a decade, companies like Harrah's Entertainment and Wynn Las Vegas have seen consistent growth using this approach.
The Rainmaker Group's revolution Product Suite is an enterprise profit optimization system for hotels and casino hotels to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value, and securing the most profitable mix of business, while ensuring space availability for a client's best customers.
In June 2008, Rainmaker released the revolution Product Suite on Microsoft software platform, providing clients with the flexibility, via Microsoft's .NET Framework architecture, to self-host or have Rainmaker host their applications.
Last Fall Rainmaker announced it expansion into the Asian markets with the opening of a regional office in Singapore.
About The Rainmaker Group
The Rainmaker Group, a Microsoft Certified Partner, is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries. Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.
The Rainmaker Group, also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading serviced apartments/multifamily housing companies.
The Rainmaker Group
5755 North Point Parkway
Alpharetta, GA 30022
Julie Keyser-Squires, APR
180 River Springs Drive NW
Atlanta, GA 30328
Media Contact - Asia Markets
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone: (65) 9826-4097
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