Revenue Management Professional Amruth Sivalenka Joins The Rainmaker Group

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Brings extensive revenue management background to LRO provider

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Amruth's extensive experience in revenue management for the multifamily industry will provide Rainmaker's clients with highly effective revenue optimization products and processes

The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing industry announced Amruth Sivalenka joins the company as Vice President of Business Consulting. His primary responsibility is to ensure Rainmaker's LRO™ multifamily revenue optimization system, which maximizes revenue from apartment lease rents, continues to deliver top benefits to Rainmaker's growing customer base.

"Amruth's extensive experience in revenue management for the multifamily industry will provide Rainmaker's clients with highly effective revenue optimization products and processes," said Tammy Farley, principal of The Rainmaker Group. "He brings deep experience in the development of revenue management systems and their implementation at AIMCO. His background in supply and demand analysis, local market and competitive oversight, and experience with field operations, sales, marketing, and call centers is a perfect fit to benefit Rainmaker's LRO users."

Revenue Management and Decision-Science Experience Key
Sivalenka has held key revenue management positions with Disney and Norwegian cruise lines, and most recently was revenue management and decision science director for AIMCO, a real estate investment trust that owns and operates a geographically diversified portfolio of apartment communities. At AIMCO's headquarters in Denver, Sivalenka was an integral member of the team responsible for maximizing revenues across a portfolio of properties with an annual revenue budget of nearly $300M.

"I see huge growth potential in the multifamily industry where there is a great need for automated revenue optimization," Sivalenka said. "Especially now, it is more important than ever to use data-based, non-emotional pricing to drive consistent, solid pricing practices. LRO provides operators with a structure and discipline around the pricing process as well as the best tools available to be successful in any market conditions."

Optimal Pricing Capabilities
Rainmaker's LRO pricing methodology enables rapid development of rate optimized pricing strategies that take into account such factors as:

  •     Availability
  •     Seasonality
  •     Renewal rents
  •     Renewal pace

Rainmaker is an independent revenue management specialist and LRO can exchange data with applications from every major third-party property management system company to automate the pricing process.
"Many leading firms credit Rainmaker's LRO with lease rent lifts from three to over five percent, which is very attractive to multifamily owners and fee managers of companies where optimal pricing and accurate forecasting are essential to success," said Bruce Barfield, president of The Rainmaker Group. "That's why we continue to build our multifamily housing industry team with top-line people like Amruth."

About Rainmaker Group:
The Rainmaker Group is a software and services company that provides the LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO's lease/rent revenue optimization success has been verified by independent third party consulting firms. For more than six years LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.

The Rainmaker Group
Tammy Farley, Principal
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com


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