The Rainmaker Group Hosts Workshop at Singapore Travel Summit

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Workshop will Focus on Resort Revenue Management to Optimize Total Customer Value.

The Rainmaker Group, a world leader in automated profit optimization software and services for the global hospitality industry, announced it will host a workshop on resort total property profit optimization at the EyeforTravel Asia 2010 Travel Distribution Summit in Singapore April 28 - 29.

"Resorts with multiple profit centers must effectively leverage revenue management to optimize income from every area of their operation, not just rooms, to maximize profitability," said Vivek Bhalla, managing director Asia Pacific with The Rainmaker Group. "Accurately forecasting total customer value for each area of a resort is essential when determining room rates and availability." The workshop will look at ways to achieve this and offer practical techniques to implement revenue management in resorts. The session is scheduled to begin at 2pm on April 29.

The Rainmaker Group will also discuss revenue management and ancillary revenue stream strategies at a panel titled, "MICE, Spa and F&B Revenue Management." The panel is scheduled for 3:30 pm on April 29. Panel participants include Puneet Mahindroo with Taj Hotels, Resorts & Palaces, and Vivek Bhalla, with The Rainmaker Group.

Focusing on Total Customer Value and optimizing revenue streams is essential to profitability
"Full service resorts and hotels are ideally positioned to maximize total property profitability by using a system like Rainmaker's revolutionâ„  Product Suite," said Bruce Barfield, president of The Rainmaker Group. "With business returning to Asian markets and increased competitive pressures, accurately identifying a resort's or hotel's total revenue potential and implementing a strategy based on this, is the first step in increasing profitability." The Rainmaker Group provides profit optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah's Entertainment.

Kerzner International Resorts, Inc. also utilizes Rainmaker's revolution Product Suite at the Atlantis Paradise Island, Bahamas. Kerzner will also implement Rainmaker's system at Atlantis, The Palm Dubai and at its One&Only Resort chain with destinations that include Mauritius and Cape Town.

revolution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes not only hotel revenues, but also potential revenue from food and beverage, spa, gaming, and other significant profit centers. The revolution system analyzes and factors in forecasted demand from local influences such as international holidays and city-wide events to recommend optimized rates for each guest segment across multiple markets.

About The Rainmaker Group
The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries. Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most valuable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, One&Only, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts, Kerzner International, and other leading hotel companies.

The Rainmaker Group, a Microsoft Certified Partner, also provides the revolution LRO (Lease Rent Options) profit optimization solution that enables serviced apartment/multifamily housing operators to maximize revenue from apartment lease/rentals. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities, and a number of other leading serviced apartments/multifamily housing companies.

About Travel Distribution Summit Asia 2010
Now in its 6th successful year, the Travel Distribution Summit is where Asia's online travel industry meets to network, share fresh industry knowledge, and learn profitable new strategies to prepare for a prosperous future.

The Rainmaker Group - Asia Pacific
Vivek Bhalla
Managing Director- Asia Pacific
9 Temasek Boulevard, 31 F Suntec Tower 2
Singapore 436593
Phone: (65) 9623 7081

The Rainmaker Group
Bruce Barfield
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Twitter: @Juliesquires
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com

Media Contact - Asia Markets
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone: (65) 9826-4097
Email: wyeleng(at)


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