The Search Monitor Releases New Custom Report Builder for SEM and Affiliate Agencies

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The Search Monitor, an online monitoring software that tracks competitive advertising activity in real-time on paid and organic search, social media, and shopping engines, announces its release of a new reporting engine called 'Custom Reports' which enables SEM Agencies and Affiliate Networks to configure information on competitors, trademarks, and affiliate marketers with ease.

We provide Software as a Service to our clients. We strive to make reporting as simple and easy as possible in order to fit into our client's workflow. Our goal is to lighten the workload of our customers while bringing them rich and invaluable information.

The Search Monitor, an online monitoring software that tracks competitive advertising activity in real-time on paid and organic search, social media, and shopping engines, announces its release of a new reporting engine called 'Custom Reports' which enables SEM Agencies and Affiliate Networks to configure information on competitors, trademarks, and affiliate marketers with ease.

This powerful new tool enables subscribers to create 1,000's of different data combinations. Some examples include: market share statistics by advertiser, affiliate reach by advertiser, ad copy and ad rank by advertiser, spending habits by advertiser, affiliate program violations by affiliate and network, and many more variations.

"We provide Software as a Service to our clients. We strive to make reporting as simple and easy as possible in order to fit into our client's workflow. Our goal is to lighten the workload of our customers while bringing them rich and invaluable information." says Lori Weiman, CEO of The Search Monitor. "Custom Reports, with its unlimited report building capabilities, fulfills this objective."

The Search Monitor offers important information that can only be gained by careful 24x7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:
1. Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
2. Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
3. Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.

Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid and organic search, shopping engines, web sites, blogs, social media, and press coverage. Automated monitoring is important for reputation management as it greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit http://www.thesearchmonitor.com.

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Lori Weiman

Laura Nolte
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