Online marketers often pair a variety of tactics together such as social and organic, paid search and affiliate marketing, and local with organic
Orlando, FL (PRWEB) August 4, 2009
The Search Monitor, an online monitoring software that tracks competitive advertising in real-time, released new reports last month that enable SEM, SEO, and Affiliate marketers to police brands, competitors, and affiliates on Organic listings, Paid Inclusion, Local Map listings, and Shopping listings.
The Search Monitor's organic reports are unique because it shows the listings as they actually appear in the search results page including rank and position of the map, shopping, natural listings, paid inclusion, and other page elements. This new information is capable of being viewed stand-alone or married together with The Search Monitor's existing reports that cover paid search and social media. Advertisers can now see the entire search result landscape to determine areas of power and areas of weakness on both the sponsored side of the SERP and the natural side of the SERP.
"Online marketers often pair a variety of tactics together such as social and organic, paid search and affiliate marketing, and local with organic," says Lori Weiman, CEO of The Search Monitor. "It makes sense to monitor all of these channels in one place so that data can be viewed together or by individual channel. The Search Monitor's new release supports this concept by providing a comprehensive all-in-one monitoring platform that covers multiple media outlets in one place."
The Search Monitor offers important information that can only be gained by careful 24x7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:
1. Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
2. Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
3. Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.
About The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to police affiliate marketers for compliance with affiliate programs, (2) to police trademark use in ad copy, display URLs, and branded keyword sponsors; (3) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies, and (4) to identify and measure brand buzz. To learn more please visit The Search Monitor.
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