“LinkShare’s goal is to enforce program compliance at the highest level possible across media channels including social marketing”, said Adam Weiss, Vice President of Network Development.
Orlando, FL (PRWEB) October 06, 2011
The Search Monitor, a leading provider of real-time market intelligence tools, added Twitter monitoring to its affiliate compliance platform. The Search Monitor now captures and analyzes tweets that contain links from over 50 different affiliate networks.
LinkShare, one of the largest affiliate networks in the world, selected The Search Monitor as its preferred vendor for Twitter monitoring. LinkShare is the first affiliate network to engage in social media monitoring through The Search Monitor.
“LinkShare’s goal is to enforce program compliance at the highest level possible across media channels including social marketing,” said Adam Weiss, Vice President of Network Development. With this in mind, we are excited to partner with The Search Monitor to keep track of merchant mentions in tweets.”
“LinkShare is an innovative, forward thinking partner,” said Lori Weiman, CEO of The Search Monitor. This demonstrates their commitment to network quality, and highlights the need for social monitoring in the affiliate marketing channel.”
The new Twitter compliance reports enable affiliate marketers to monitor affiliate promotions on social media. Key features include: Tweet ID, Date/Time stamp, detection of affiliate network, affiliate ID, and merchant. Merchants can use the new Twitter integration to monitor affiliates for compliance with the terms and conditions of affiliate programs, keep tabs on authorized or unauthorized promotions and hashtags, and run comparison reports to benchmark affiliate social mentions versus its competitors.
Twitter monitoring is important because affiliate use of social media is growing. Affiliates tweet an average of 120,000 times per week, based on data collected by The Search Monitor. According to Affiliate Benchmarks, 47% of affiliates use Twitter, and a combined 65% of affiliates use a variety of social media outlets as a marketing channel.
About The Search Monitor
The Search Monitor provides real-time market intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, mobile, and shopping engines worldwide. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.
About Affiliate Benchmarks
Affiliate Benchmarks is the market research division of Netx. Affiliate Benchmarks has been analyzing affiliate marketing statistics through industry surveys for the past four years. The 2011 survey includes responses from 7,279 affiliates and 1,067 agencies and advertisers. Report features include tax nexus, USA vs. international trends, market trends, top marketing tactics of successful affiliates and advertisers, B2B and B2C specific data, and relevant learnings across 30 categories including travel, finance, clothing, subscription, fashion, and others. To learn more please visit http://www.affiliatebenchmarks.com .