San Francisco Design Team Unleashes The Unlace Project on Kickstarter

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Unlace offers a New Twist on Tangle-Free Cords and Cables.

The Unlace Project on Kickstarter

We love our iPhones but sigh in frustration when we see those tangled earbuds. Unlace to the rescue! Find us on Kickstarter.

The Unlace Project by Cindy Glass and Dante Pauwels, a San Francisco-based design and business team launched The Unlace Project on Kickstarter with a goal of raising $10,000 to fund its first production and defray early manufacturing costs.

Inspired by a shoelace, Unlace is a colorful, rubbery, twistable tie for untangling knotty problems with cords, cables, or any other loose end. The team’s goal was to find a low-tech, high design, and fun, solution to problems that come along with high-tech lifestyle gadgets. Starting with iPhone earbuds. “We love our iPhones,” said Pauwels. “But, when we pull those earbuds out of our bags and discover nothing but tangles? Instant frustration, sometimes even despair.”

The Unlace comes in two sizes – a 5” for ear buds, and similarly small cords and a 10” configuration for power cords and other burly cables. Both sizes come in eight colors: white, yellow, orange, pink, green, blue, silver, and black. For Kickstarter rewards, Unlace will arrive in a 5" Citrus Pack (white, yellow, orange, pink), a 5" Forest Pack (green, blue, silver, and black), and a 10" Rainbow Pack (all colors.)

The Unlace Project falls under the Design Category and will be one of the first projects submitted after Kickstarter revised the guidelines in this category in late September. The team behind the project, Dante Pauwels, a Stanford-trained product designer and entrepreneur, and Cindy Glass, a Darden School and former financial analyst turned entrepreneur, recently joined together to pursue several design projects. They recently started a tech accessories company, Unplugged Goods, which will launch in late October. The Unlace Project is their first effort for Kickstarter.

The Unlace Project is live October 17, 2012 and closing November 16, 2012. On Kickstarter, Unlace can be found under Unlace: A New Twist on Tangle Free Cords.

About The Unlace Project
The Unlace Project was conceived and executed by Dante Pauwels, a Stanford-trained product designer, and Cindy Glass, a Darden MBA and investment world refugee. Old friends from their days in Boston, they recently joined together to start Unplugged Goods, a tech accessories company that will go live in late October. They have several entrepreneurial projects in the works. The Unlace Project is their first endeavor on Kickstarter.

About Kickstarter
Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.

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