We have always felt that an integrated approach delivers the best results for our clients so to win this category in particular has made us very proud.
Falmouth, Cornwall (PRWEB UK) 14 November 2012
The Vine delivered the award-winning integrated PR campaign for Ignite 2012 on behalf of its client Oxford Innovation. The campaign focused on promoting the Ignite business planning competition throughout the Southwest through a variety of channels including public relations, marketing and advertising.
Lotte Mahon, MD of The Vine commented:
“The Ignite project allowed us to deliver a truly integrated campaign with The Vine handling everything from PR and marketing to briefing designers and advertising planning. We have always felt that an integrated approach delivers the best results for our clients so to win this category in particular has made us very proud. As a small, independent agency going up against the great and good of the PR industry throughout the region we were thrilled to even be shortlisted, so to come back to Cornwall with a gold award is an incredible achievement for the team.”
The CIPR PRide Awards, receive over 1,000 entries from freelancers, consultancies and in-house teams across twelve UK regions and nations. The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners.
CIPR CEO, Jane Wilson MCIPR, commented:
“The West of England CIPR PRide Awards celebrate the best PR and communications campaigns and teams from across the region. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving regional industry. The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to win an award is a great achievement.”