Tim Effler Named Director of Product Development for ThinkFun

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New director to accelerate growth by expanding product portfolio.

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His passion for developing new, innovative products is the perfect compliment to ThinkFun's mission to pioneer a new kind of learning experience by creating fun games that build essential thinking skills.

ThinkFun ®, Inc., the leading creator of mind-challenging games , is pleased to announce that Tim Effler has joined the company as Director of Product Development. Mr. Effler will be responsible for the development of all new product lines, managing the process from conception and design to implementation into the marketplace.

"Tim brings a broad range of experience and expertise that will match our product philosophy and contribute to ThinkFun's growth as we continue to invest in the expansion of the company," said Ralph Cuomo, President and COO of ThinkFun. "His passion for developing new, innovative products is the perfect compliment to ThinkFun's mission to pioneer a new kind of learning experience by creating fun games that build essential thinking skills."

Mr. Effler, formerly Vice President of Concept Development at Shelcore, Inc., brings with him over 30 years of experience in product development, design, licensing and consulting for a variety of game, toy and entertainment companies.

Before Shelcore, Mr. Effler was the founding partner of SOEDA, Inc., an independent company that provides product development and consulting services to a variety of media and entertainment companies including Sony and Universal Studios. He was also the President of EOS Ideas, Inc., a creative marketing and invention company and wholly owned subsidiary of SOEDA, Inc. Prior to founding SOEDA, Mr. Effler held a variety of management and product development positions at Hasbro and Kenner Products. Throughout his career he has successfully utilized his creative expertise to develop and implement product concepts and designs for numerous product lines including Star Wars, Harry Potter, Pirates of the Caribbean, Batman and Fisher-Price's Great Adventures line.

Mr. Effler holds a Bachelor of Science in Industrial Design from the University of Cincinnati and has taught Design Communications at the college level. He and his wife will be relocating to Alexandria, Virginia from Cincinnati, Ohio.

"ThinkFun has created an excellent portfolio of unique mind-challenging games and they are a pioneer and leader in our industry," said Tim Effler, ThinkFun's Director of Product Development. "I'm looking forward to expanding the product line and creating exciting new products that help children have fun and build confidence as they learn."

About ThinkFun, Inc.

ThinkFun, Inc., located in Alexandria, VA, is the leading creator of mind-challenging games. Since 1985, the company has produced award winning games such as Rush Hour®, TIPOVER®, and Zingo!®. ThinkFun games channel the natural joy and energy that children find in play into an innovative, family-focused way of building essential thinking skills. ThinkFun is committed to creating fun, mind-challenging games that kids will want to play again and again. To learn more, please visit http://www.ThinkFun.com.

Contact:

Emily Peters

703-549-4999, ext. 3305

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Emily Peters
ThinkFun, Inc.
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