ThinkGeek’s New Tauntaun Sleeping Bag Featured in the 2009 WIRED Store

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WIRED Magazine’s Fifth Annual Holiday Pop-Up Store in New York City Open November 21 Through December 27, 2009

Of course, we want to assure everyone that no actual Tauntauns were harmed during the development of this product.

From the geniuses at ThinkGeek Labs, the furry Tauntaun responsible for saving Luke Skywalker from Hoth’s harsh climate is now providing warmth for long winter nights right here on Earth.

The Tauntaun Sleeping Bag is a humorous take on the classic scene from Star Wars: Episode V The Empire Strikes Back. In the movie, Han Solo saves Luke Skywalker from the freezing Hoth climate by cutting open the belly of a Tauntaun and shoving Luke inside for warmth.

"Now, everyone can enjoy sleeping inside the cozy skin of a Tauntaun," said Ty Liotta, head of ThinkGeek Labs. “Of course, we want to assure everyone that no actual Tauntauns were harmed during the development of this product."

The outside of the Tauntaun Sleeping Bag features the finest replica Tauntaun fur in the galaxy. Small touches - such as the lightsaber zipper pull, a plush head pillow and a saddle - contribute to a comfortable and authentic STAR WARS-style creation. On the inside, a custom-designed pattern mimics the look of intestines and completes the Tauntaun experience. Thankfully, the pungent odor of the Tauntaun is not replicated in the product.

The Tauntaun Sleeping Bag is available exclusively from ThinkGeek for $99.99 at thinkgeek.com/tauntaun, and can be seen live at the 2009 WIRED Store.

WIRED magazine’s fifth annual marquee gallery-meets-retail experience is open for six weeks this holiday season. This buzz-generating and bustling environment serves as the holiday destination for the WIRED set. A launching pad for new technology and cutting-edge products, as well as a showcase for truly inspired programming, the WIRED Store brings the varied and vibrant pages of WIRED to life.

The WIRED Store will feature more than 300 items on display including the latest televisions, laptops, cell phones, active gear, home goods, clothing, children’s toys and games, and more. In addition, the WIRED Store will host chef demos and wine tastings in the WIRED Café, Geek Dad Saturdays, Game Day Sundays, a green section curated by Adrian Grenier and Peter Glatzer of SHFT.COM and a gaming area curated by professional skateboarder Tony Hawk. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore .

The WIRED Store is located at 415 West 13th Street between 9th Avenue and Washington Street in Manhattan’s Meatpacking/Highline District and will be open to the public from November 21, 2009 through December 27, 2009. Hours are from 12pm to 9pm Wednesday through Sunday, and closed Monday and Tuesday.

To view photos of events and keep up to date with happenings at the WIRED Store please visit: http://www.flickr.com/photos/wiredinsider, WIRED’s Facebook page, and @WIREDInsider or twitter.com/wiredinsider using hashtag #WIREDStore.

For further information, please contact:
Shane Peterman, ThinkGeek, 703-839-8614, shane(at)thinkgeek(dot)com
Jenna Landry, WIRED, 212-286-6877, Jenna_Landry(at)Wired(dot)com

About ThinkGeek:
ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. (NASDAQ: LNUX), ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. For more information, please visit thinkgeek.com or call 1-888-GEEKSTUFF.

Geeknet, Inc. (NASDAQ: LNUX), is the online network for the global geek community. We serve an audience of more than 40 million users* each month and provide the tech obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.

(*October 2009 Unique Visitors 42M. Source: Google Analytics and Omniture)

About WIRED:
WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of business, culture, innovation and science. WIRED has received three National Magazine Awards for general excellence in 2005, 2007 and 2009. Wired.com was named 2009's Best Magazine Website by Adweek, Best News, Business & Finance Website in 2009 by MPA Digital and took home six 2009 Webby awards. WIRED magazine and Wired.com reach more than 14 million readers a month.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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Shane Peterman

Jenna Landry
Wired Media
212-286-6877
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