"From the beginning I believed these PSAs would save lives."
Nashville, TN (PRWEB) July 09, 2011
Nashville-based Thinking Bee Productions in conjunction with Mountains of Hope (West Virginia’s Comprehensive Cancer Coalition), has produced a series of Public Service Announcements featuring Country Music star Kathy Mattea.
To view a PSA visit: http://vimeo.com/thinkingbee/kathymattea
The PSAs were created to raise awareness of the importance of Colorectal Cancer Screenings. Although death from colorectal cancer is highly preventable, it remains the second-leading cause of cancer-related deaths in the United States. The incidence for colorectal cancer (1993-2003, per 100,000 population) for men and women in West Virginia was 70.9 and 51.9, respectively. For these reasons, colorectal cancer is one of the Coalition’s top priority areas.
Several years ago Mattea father died of cancer (which began as colorectal cancer). In the spots she speaks poignantly about his request that she get screened (as genetically she was now more susceptible to the disease) and how that screening may have saved her life.
“It was a thrill and an honor to be involved with this project,” said producer Jo Hunt, “I have always greatly admired Kathy Mattea for her immense talent and passionate dedication to causes close to her heart – from the beginning I believed these PSAs would save lives – and Kathy’s very open and heartfelt testimony, I believe, will move people to take action and get screened.”
Thinking Bee President Bill Filipiak said of the project, "We learned through this experience why Kathy has had the career she's had. She is the definition of class and distinction. Her story is sincere and touching and she will no doubt make a connection with anyone who sees these PSA's. Our thanks to Mountains of Hope and to Kathy for allowing us to be of part such an important project."
The PSAs are currently being broadcast on both television and radio stations in West Virginia markets.
Founded by director/editor Bill Filipiak and producer Jo Hunt, Thinking Bee Productions is focused on the cutting edge development and production of unscripted series, music videos, documentaries and web content. The company is currently in post-production on a twelve one-hour episode unscripted series entitled Highway to Fame.
Kathy Mattea is a country music and bluegrass performer who brings folk, Celtic and traditional country sounds to her music. Active since 1983 as a recording artist, she has recorded seventeen albums and has charted more than thirty singles on the Billboard Hot Country Singles and Tracks charts. This total includes the number one hits “Goin Gone,” “Eighteen Wheels and a Dozen Roses,” “Come From The Heart,” and “Burnin’ Old Memories,” as well as twelve additional Top Ten singles.
Mountains of Hope is West Virginia's Comprehensive Cancer Coalition. Mountains of Hope is comprised of more than 200 health care professionals, volunteers, cancer survivors, and community advocates from across the Mountain State.
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