Streaming TV Network 'This Week In' Doubles Show Lineup

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Now live streaming 15 original shows; adds entertainment block.

With all the new shows, our focus is on providing valuable, real-world information that’s both well-produced and entertaining. ~Lon Harris, This Week In Creative Director

Just six weeks after its official launch, live Web television network, This Week In has doubled its show lineup to 15 and delivered on its promise to expand beyond technology programming.

This Week In now offers a full entertainment block on Sundays, anchored by Kevin Pollak’s Chat Show. This Week in Comedy and This Week in Movies follow, hosted by personalities Ed Crasnick, Farrell Roth and Roger Erik Tinch. Additional new shows include This Week in Poker, Social Media, iPad, Video Games, and Music. To view the complete network schedule, visit http://thisweekin.com/schedule/

“With all the new shows, our focus is on providing valuable, real-world information that’s both well-produced and entertaining,” said Lon Harris, creative director of This Week In. “The biggest challenge is finding hosts with on-screen presence and charisma who also bring with them a wealth of knowledge and passion for their subjects.”

Technology
In partnership with UStream, the This Week In website now features an embedded live chat and video stream, allowing viewers to engage around shows in real-time for both live and previously recorded content.

Distribution
All episodes are currently distributed through the network website along with a branded YouTube channel, iTunes and iPad storefronts, Boxee application, and Ustream. This Week In is in active discussions for additional syndication deals, and will be announcing new partnerships in the coming weeks.

This Week in YouTube has proven to be a breakout show, consistently placing fourth on iTunes’ top video podcasts, and 11th in top podcasts overall.

Sponsors
This Week In generates revenue through targeted sponsor plugs integrated with the show commentary. To date, 11 sponsors have signed to the network, many from the premiere of a new show.

About This Week In
Founded by Jason Calacanis, Kevin Pollak and Mark Jeffrey, This Week In, Inc. offers a network of live-streamed Web TV shows covering a wide variety of topics from technology to entertainment. Produced out of its Santa Monica, CA studio, This Week In shows feature guest experts, founders, movie stars, comedians, technologists and CEOs — all keeping you up to speed on what’s happening this week with a fast and funny style. Informative and entertaining, This Week In is the place for whatever your interests may be. To learn more, please visit http://www.thisweekin.com or follow @twinetwork on Twitter.

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