Thoroughbred Diesel Prepares to Redesign Website in Nontraditional Fashion

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At the forefront of the diesel performance industry, Thoroughbred Diesel is excited to announce a website redesign project. Thoroughbred Diesel began 10 years ago as a brick and mortar store in Winchester, Kentucky and has quickly expanded with a clean and user friendly website, ThoroughbredDiesel.com. This website has become a favorite place to shop for Dodge Cummins, Ford Powerstroke and GM Duramax owners for the past several years.

“Thoroughbred Diesel made the decision to change our logo and feel this is the ideal time to roll out a brand new web site to better compliment this logo,” says Dennis Craig, owner of Thoroughbred Diesel.

As part of their 10 year anniversary celebration, Thoroughbred Diesel has secured a new logo and is preparing to implement this new look with a redesign of the current website. “Thoroughbred Diesel made the decision to change our logo and feel this is the ideal time to roll out a brand new web site to better compliment this logo,” says Dennis Craig, owner of Thoroughbred Diesel. The quick and easy ability to search for product will stay intact for customers, offering a more modern and fresh design to the overall look of the site.

Thoroughbred Diesel is no stranger to change, and in fact, they understand the importance of change as it relates to ensuring the long term success of any business. The current logo and web design has served the company well by allowing them to develop a well recognizable brand and a large customer base. "We are extremely grateful for our loyal following. It is our goal to ensure that our customers continue to have a positive experience every time they visit our site," says Rebecca Craig, Marketing Manager.

Thoroughbred Diesel is excited about this effort and will pursue a very non-traditional method to implement this site redesign. The in-house design team has opted to hold a competition to freelance designers across the country, awarding the best design with a cash prize and of course bragging rights. Thoroughbred Diesel has partnered with 99Designs.com for this site redesign project. If you are interested in participating and submitting a design for review, please visit 99Designs.com for additional information.

The total customer experience is not to be underestimated when a customer visits the website, speaks with the sales team or receives free advise on facebook. Excitement is building about the site redesign and the Thoroughbred Diesel team is confident that customers will like it as well. Thoroughbred Diesel will ring in the New Year with plans to unveil the new web site redesign in January 2012.

Eric Schumann, Thoroughbred Diesel’s webmaster says, “It will be exciting to see fresh new design ideas from dozens of freelance designers. We are looking forward to choosing a design that will maintain the integrity of our brand but offer a bold new look for our users.”

For additional information on Thoroughbred Diesel, please visit their website Thoroughbreddiesel.com, call 866-737-4966 to speak with the sales team or Like them on Facebook.

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