New Perrygraf Postage-Saver Pop-Ups Mail for Up to 50% Less; Include Themed Greeting Card Insert Options

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Colorful postage-saving formats and "Slippers" insert options minimize mailing costs, yet make a bolder impression than traditional flat cards all year round

Themed "Slippers" slip right into the envelope along with the Postage-Saver Pop-Up. Free samples available.

And our interactive slide and wheel formats pack pages of information into a single portable tool that can be used anywhere.

Perrygraf, a leading provider of dimensional print solutions that spin, pop, and slide to build corporate image and drive audience interest, today announced a new selection of 2009 Postage-Saver Pop-Up calendar formats that mail for up to 50% less than standard flat-rate mail. The three-dimensional Pop-Ups also come with imprintable, optional "Slippers" greeting card inserts. Pop-Ups can be mailed entirely on their own; or they can work together with Slippers as cost-effective, high-impact corporate holiday greetings, customer thank you notes, employee recognitions, event announcements, or trade show invitations.

The new Postage-Saver Pop-Up sizes, available in five full-color themed designs, measure 5 ¾" x 5 ¾"; mail in their own 6" x 8" envelope; and cost less than one dollar each when printed in quantities of 500 pieces or more. Most designs are available in standard, split-year, and academic calendar formats. Customers simply specify the logo(s) and/or information to feature on each of two imprint areas, which can incorporate two separate messages. Because the Pop-Ups are in stock and ready to ship, total turnaround time averages just 1-3 weeks.

"Each Postage Saver Pop-Up mails perfectly flat, in its own custom envelope," explains Don Hoff, director of sales & marketing for Perrygraf. "If a Slipper greeting card has been ordered, that's imprinted with the customer's specified message and slipped in as well. Customers simply sign the Slipper card before sealing the envelope. But either way -- whether the Postage-Saver is mailed on its own or accompanied by a Slipper card -- a colorful Pop-Up springs to life upon opening; and the piece is often saved or passed along to others. Savvy marketers have leveraged this proven staying power by modifying our stock Pop-Up designs slightly: They imprint coupons or online discount codes on each monthly panel. Some even tuck discount tokens or tickets right inside the Pop-Up. These customized design approaches are an outstanding way to drive increased customer activity to a web site or toll-free sales hotline."

"Industry studies by respected entities like the DMA and Time Magazine have shown that dimensionals can achieve near-perfect audience recall rates; and that average response rates are more than double those of traditional flat mail," Hoff observes. "Our 2009 Calendar Pop-Ups are a quick, extremely affordable way to stand out and perpetuate pass-along in an age when flat print is often discarded, and e-mail is frequently ignored or deleted."

"We also offer an extensive selection of custom-shaped Pop-Ups, including tissue holders, banks, and other colorful, functional designs," continues Hoff. "And our interactive slide and wheel formats pack pages of information into a single portable tool that can be used anywhere."

For more information on Perrygraf's entire line of 2009 Postage-Saver Pop-Ups and "Slippers" greeting inserts, plus details on their full range of dimensional print shapes and styles, call 1-800-423-5329.

About Perrygraf
Perrygraf is a premier industry resource for dimensional print solutions that slide, spin, pop up, light up, and even make noise to grab attention and drive audience response. The company pioneered the original "slide chart" concept in 1934, and has evolved into an innovative purveyor of unique, American-made communications tools that help major companies around the world enhance strategic results. The company designs, prints, assembles and ships all products from its fully automated headquarters and production facility in Carol Stream, IL. Specialized staff includes a range of graphic designers, postal experts, and strategic marketing consultants who help customers leverage the versatility of dimensional print.

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Marybeth Bittel
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