Creative has an extremely strong heritage in audio excellence, and we believe our cooperation will continue to push the boundaries of multimedia entertainment on the PC.
Singapore (Vocus) June 25, 2010
Creative Technology Ltd. today announced that its THX TruStudio ProTM audio technology is featured in the award-winning MSI Wind Top All-in-One PCs and F-Series Notebooks. THX TruStudio Pro is designed to bring the same great audio experience found in live performances, films and recording studios to the PC. Announced at the recent Computex 2010 in Taipei, the latest MSI models that feature THX TruStudio Pro are the first All-in-One PCs and Notebooks in the world to benefit from the result of years of collaborative research and development from Creative and THX, two of the biggest names in sound.
Built to effortlessly run HD movies and sophisticated 3D games, the latest models from the MSI Wind Top All-in-One PCs offer theatre-like multimedia capabilities enhanced by superior built-in audio technology. The ultimate blend of art and technology, the new F-Series Notebooks from MSI are proof that the fashion-conscious can parade high-tech products while not compromising on style.
“MSI is proud to be the world’s first PC manufacturer to include the cutting-edge Creative THX TruStudio Pro audio technology in our latest Notebook PC and All-in-One PC,” said Sam Chern, MSI Marketing Director. “Creative has an extremely strong heritage in audio excellence, and we believe our cooperation will continue to push the boundaries of multimedia entertainment on the PC.”
“With increased adoption of the All-in-One PC and Notebook platforms, we are excited to work with MSI to advance the standards of PC audio by delivering THX TruStudio Pro audio technology to these platforms for the first time” said Steve Erickson, Vice President and General Manager for Audio and Video at Creative.
THX TruStudio Pro provides the latest groundbreaking technologies that are products of years of collective experience and research by Creative and THX. Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the source and intention of the artists who created them.
THX TruStudio Pro
The THX TruStudio Pro suite of technologies features THX TruStudio Pro Surround™, THX TruStudio Pro Crystalizer™, THX TruStudio Pro Speaker™, THX TruStudio Pro Dialog Plus™ and THX TruStudio Pro Smart Volume™.
THX TruStudio Pro Surround
THX TruStudio Pro Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it’s coming from all sides while voices remain centered in front and original balance and timbre is preserved.
THX TruStudio Pro Crystalizer
THX TruStudio Pro Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sounds as good as the artist originally intended, and adds an enhanced level of realism for movies and games.
THX TruStudio Pro Speaker
THX TruStudio Pro Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio Pro Speaker technology dramatically improves the sound experience without a subwoofer.
THX TruStudio Pro Dialog Plus
THX TruStudio Pro Dialog Plus enhances the voices in movies for clearer dialog, allowing the listener to hear the dialog over the rest of the soundtrack and over ambient noise in the listening environment.
THX TruStudio Pro Smart Volume
THX TruStudio Pro Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.
THX TruStudio Pro audio technology will be featured in the following All-in-One PC models from MSI – The Wind Top AE2420 3D /AE2420 / AE2280 / AE2260. THX TruStudio Pro audio technology will also be featured in the latest models from the new F-Series Notebooks from MSI.
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit http://www.thx.com.
Founded in 1986, MSI strives to design and manufacture superior technology and innovative products, while offering outstanding customer service. MSI has continued to uphold a business philosophy that stresses "Award-winning product quality and outstanding customer service." MSI specializes in the design and manufacture of Mainboards, Graphics cards, Desktop PCs, All-in-one PCs, and Notebook PCs. To learn more about MSI’s complete product lines, please visit: http://www.msi.com.
This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. THX TruStudio Pro, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.