How has Preferred Seating Inc Survived 25 Years as a Ticket Broker?

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Preferred Seating Inc. is celebrating 25 years as one of the most reliable ticket brokers in the country this year. Since they began selling premium tickets in 1987 for sports concerts and theater events there have been many changes in the ticket industry. But the same quality of service and integrity have kept one of the best places to buy tickets online.

2012 NBA Finals tickets at
“The ticket business today is nothing like it was in 25 years ago”, says Cullen. “Back in 1987 it was all about ticket lines. If you were at the front of the line when the tickets went on sale you were almost guaranteed a good seat.”

“It’s the commitment to customer service and fair ticket prices that has kept Preferred Seating Inc in business since 1987,” according to co-owner Greg Cullen. “Try and find a ticket broker with zero complaints in 25 years with the Better Business Bureau as Preferred Seating Inc. has managed to do.” It’s not that the family owned business hasn’t made any mistakes in 25 years of selling tickets. It’s just that problems are taken care of properly when they do happen.

Something else that has kept Preferred Seating Inc. in business all these years is selling tickets without any hidden service charges. Look for a ticket online and fans are likely to be paying an extra fee that doesn’t show up until a shipping method is chosen. “That’s the standard method of making it look as if they have the cheapest ticket prices,” says Cullen. “They hook you in with a cheaper price and hope you haven’t found our site to compare ticket prices against. It makes it harder for us to compete online, but easier to keep a customer once they find us.”

Most ticket buyers looking for tickets today are finding the large corporate ticket sellers such as Stubhub and Ticketsnow because of the huge amount of cash they throw at search engines so they are found in the first three spots on Google, Yahoo, etc. What many people don’t realize is these companies are the middlemen between ticket brokers such as Preferred Seating Inc. and the fans. Rather than competing against a few local companies, ticket brokers must compete against the very companies that re-sell their tickets on other sites at higher prices.

Almost everything related to tickets has changed in recent years. “The business of buying and selling tickets today is nothing like it was in 25 years ago,” says Cullen. “Back in 1987 it was all about ticket lines. If you were at the front of the line when the tickets went on sale you were almost guaranteed a good seat.” Now there are several sales before the general public gets a shot at the tickets and most of the good seats are gone before the box office even opens.

The poor economy and high ticket prices have found Preferred Seating Inc. doing something they never had to do often when they first opened shop. Selling tickets below face value was seldom done when ticket prices were reasonable. But now if a show is overpriced by the promoter or the venue is too large for the artist, then fans can often buy tickets for much less than the face value at Whatever it takes, Preferred Seating will be around for another 25 years.

Preferred Seating Inc. has been in business since 1987 and has been selling premium tickets and sold out event tickets for concerts, sports and theater online since 1998. 2012 NBA Finals tickets are already on sale as well as tickets for Justin Bieber, Madonna, Wicked and thousands of other events at

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