Twelve Horses Launches New Product: Multi-Channel Digital Ticketing Software Competes on Price and Features

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New integrated venue and event management technology from Twelve Horses breaks down the barriers for medium-sized businesses looking for multi-channel digital ticketing that is affordable, flexible, and easy-to-use.

The Twelve Horses Ticketing platform is an outstanding product that has significantly improved our business transaction opportunities and results.

If you have ever purchased online tickets to a concert or an event, you probably know the providers that dominate the digital ticketing industry. Many businesses relying on these ticketing systems to conduct online transactions find these platforms to be light on features and flexibility, but heavy on expensive contracts and additional fees. Twelve Horses, an integrated online marketing and messaging company, combined years of multi-channel marketing and web technology experience to introduce to the marketplace new ticketing software designed for the entire organization.

Designed to be intuitive yet flexible, the features of Twelve Horses Ticketing address all aspects of electronic ticketing including, Fulfillment, Customer Service, Reporting, Channel Partners, and Marketing. Redemption methods include redeemable two-dimensional ('2D') barcodes, pin codes, and magnetic stripes to fulfill tickets and coupons to consumers via:

  • Email
  • Self-Service Kiosks
  • Box Office & Point-of-Sale Systems (POS)
  • Mobile Devices

"With Twelve Horses Ticketing, we provide businesses the security and functionality of airline ticketing, and extend that functionality to events, entertainment venues, and sporting complexes," said David LaPlante, CEO of Twelve Horses. "We see this as a multi-million dollar category, and we are pleased to introduce advanced digital ticketing technology to businesses dissatisfied with their current solution, as well as those looking to extend their events online and automate the payment process."

The Twelve Horses Niche
Twelve Horses approached the development of their ticketing platform with a few fundamental changes for the industry:
1. Make digital ticketing more affordable.
2. Make digital ticketing truly multi-channel.
3. Integrate easily with 3rd party systems.
4. Design it for the whole organization.

Pricing Options
With a much faster time to market due to existing technology and experience, Twelve Horses passes the cost-savings on to end-users. Unlike the larger ticketing providers, there are no percentage-based fees that get passed on to the customer as a convenience fee. "Tell me why these larger providers should take upwards of 35% of the ticket value when it costs them just as much to service a $30 ticket as it does a $300 ticket?" said T.J. Crawford, Director of Product Development.

"We've taken a different approach with our pricing where we only charge a per ticket fee," added Crawford. "By aligning our pricing model with client success means we only make money when they make money, making it much more affordable and profitable for businesses previously hampered by complex systems and contracts that cost way too much."

Multi-Channel Delivery and Redemption
Leveraging their proven background in multi-channel marketing, Twelve Horses approached the development of the ticketing system with a desire to change the game. "We wanted to bring down the total cost of operations, provide a platform that is truly multi-channel, play nicely with 3rd party systems, and do away with the hassle of long lines or antiquated Will Call systems," said LaPlante.

Electronic ticketing using 2-D or 1-D barcode technology, pin codes, or magnetic stripes give customers the flexibility to print the ticket at home, send it to their mobile device, or redeem them in a number of other digital formats including, kiosks, POS, smart cards and RFID technology. Whether it is a paper or paperless transaction, each touch point is tracked and customer information is recorded for sophisticated database marketing.

Integration for Greater Insight and Strategic Partnerships
Never before has a digital ticketing system so fully integrated with By doing so, Twelve Horses not only provides the entire organization greater means of data collection, but also enhances Customer Relationship Management (CRM) with a tie back to revenue and behavior by customer or contact.

Twelve Horses Ticketing trades data with travel wholesalers such as Travelocity, Expedia, and Orbitz, and to date, some of the largest industry tradeshows to come to Las Vegas - the Consumer Electronic Show (CES), the Global Gaming Expo (G2E), National Association of Broadcasters (NAB), and American Society of Travel Agents (ASTA) - have all benefitted from the integrative qualities of Twelve Horses Ticketing.

The Complete Ticketing Solution
Twelve Horses Ticketing puts people in control of their events through an easy-to-use Content Management System (CMS). Non-technical staff are capable of managing the entire ticketing process from setting up pricing to distribution of tickets to creative design, reporting, and relationship management with channel partners.

  • Operational Efficiency.Users have the power to manage physical hardware and kiosks remotely right from their computer by simply logging in to check ticket stock, change the messaging and design of a touchscreen, or shut down a machine
  • Marketing Meets Operations.The CMS bridges the gap between marketing and operations, where the two distinctly different business entities now operate side-by-side. Not only does it offer more control, but it also adds greater efficiency, provides actionable information, and gives marketing additional time to build a more successful event and grow revenue.
  • Monitoring and Reporting. Marketing controls branding and creative but also has access to data and hardware performance. In addition, revenue and the activities of customers, partners, distribution channels, and equipment are all tracked and displayed in real-time.

The inherent flexibility of Twelve Horses Ticketing allows for continuous process improvement and adaptability for any industry, including transportation. According to the Las Vegas Monorail,

"The Twelve Horses Ticketing platform is an outstanding product that has significantly improved our business transaction opportunities and results."

For more information visit Twelve Horses Ticketing.

About Twelve Horses
Twelve Horses is a global provider of web site design and development, multi-channel marketing, business process automation, customer relationship management (CRM), search engine optimization and search engine marketing. Operating as a full-service marketing agency, Twelve Horses assists businesses in translating and transforming their brands online.

MessageMakerâ„¢ is one of Twelve Horses core marketing and messaging products. MessageMakerâ„¢ is a single platform for email, fax, voice, web and mobile text/SMS marketing. Customers use MessageMaker as a hosted on-demand application to integrate and automate individualized cross-channel dialogues and rules-based marketing dialog that enhances the brand's marketing effectiveness, increases customer conversion rates, decreases acquisition costs, presents/resolves payments and extends the lifetime value relationships.

Twelve Horses operates in Reno-Tahoe and Las Vegas, Nevada; Salt Lake City, Utah, Atlanta, Georgia, and Tampa, Florida.

For more information call 1-866-846-2846.

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Robert Payne

TJ Crawford
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