New Tigressa Carpet Boasts Softer, Stronger Benefits

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A groundbreaking new product line has just hit the home décor sector. Capitalizing on extensive research, testing and the latest technology, Tigressá SoftStyle carpet is bringing a whole new level of durability and resilience to the carpet category.

A groundbreaking new product line has just hit the home décor sector. Capitalizing on extensive research, testing and the latest technology, Tigressá SoftStyle carpet is bringing a whole new level of durability and resilience to the carpet category.

Named after the tiger, one of the world's strongest and most visually stunning creatures, Tigressá SoftStyle carpet features a one-of-a-kind blend of softness and strength through its makeup of precision-engineered, high-tensile denier filaments. These super-strong, precision nylon fibers have more filaments per square inch and thus can spread out daily carpet wear over more individual fibers - allowing Tigressá to take on more steps and more spills year after year. In addition, Tigressá carpet's fine-denier filaments utilize advanced yarn engineering and fewer dye pockets in each strand resulting in a luxuriously smooth softness and richer, longer lasting color.
Tigressá SoftStyle is made out of Type 6 nylon - a recyclable nylon that's not only soft on consumers' feet, but also soft on the environment, too. Shaw Floors, the manufacturer of Tigressá carpet and the world's largest carpet recycler, has already recycled over 200 million pounds of post-consumer Type 6 nylon.

To accompany the release of this exciting line of carpet, Tigressá is partnering with the Save the Tiger Fund (STF) to raise money for its endangered namesake. STF supports effective efforts that enable endangered wild tigers to recover and flourish. STF also works to empower local people to live in balance with their natural resources. Through a partnership with STF, a portion of all Tigressá carpet sales made at any Carpet One Floor & Home, Flooring America and Flooring Canada retailer between May 16 and August 20, 2010 will be donated to STF.

The Tigressá Sweepstakes - also running from May 16, 2010 to August 20, 2010 - will feature a grand prize trip for two to India to see the majestic tigers, three first prize $1,500 Tigressá SoftStyle gift cards and five second prize digital cameras. No purchase is necessary to enter the sweepstakes. Consumers are encouraged to enter the Tigressa Sweepstakes online.

Tigressá SoftStyle is currently available at participating Carpet One Floor & Home, Flooring America and Flooring Canada locations throughout North America.

About CCA Global Partners
CCA Global Partners is one of the largest privately held companies in the United States. For nearly a quarter of a century, CCA Global has partnered with entrepreneurial retailers to create a cooperative retail powerhouse unmatched in the marketplace. With 15 independent business brands - including Carpet One Floor & Home, Flooring America, and Flooring Canada - and more than 3,800 locations, CCA Global Partners is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners, go to http://www.ccaglobal.com.

About Shaw
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floor covering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit http://www.shawfloors.com.

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Terri Daniels
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