Clear Lake, MN (PRWEB) June 05, 2014
GLM Displays, a leading provider of trade show displays, is helping customers increase the value of their exhibits by providing a guide to a successful trade show, which they recently published on their website. GLM Displays recognizes that exhibiting at a trade show is a significant investment of both time and money, and maximizing an exhibit’s ROI can be a challenge. The newly-published guide, titled “10 Steps to a Successful Trade Show,” will help customers achieve their trade show goals.
“After many impromptu ‘coaching sessions’ with customers, I thought it might be helpful to put together some common concepts into a ‘beginner’s guide to exhibiting,’” said owner Matt Lunser. However, this guide has plenty of advice for experienced exhibitors, as well. As Lunser notes, “even large companies fall short in some key areas of their exhibiting campaigns.”
“10 steps to a Successful Trade Show” lays out the basic elements a trade show exhibit needs to succeed and provides simple tips and tricks that will help exhibitors improve their ROI. Tips featured in this guide include ideas for engaging your audience, methods of increasing visibility through pre-promotional materials, and strategies to create lasting customer relationships with trade show contacts. It also offers suggestions on how to choose the right display for your goal and budget, and provides customers with helpful links to examples among GLM Display product lines.
“A successful trade show event is more than just putting together a fancy booth and a collection of striking displays,” Lunser states. “All aspects, from goal setting to post-event analysis, are crucial parts of a successful trade show strategy.”