Tips for Organizations Who Publish Infographics

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With an increase in search volume of over 800% in the past two years, infographics are becoming incredibly popular. Sensible Internet recently published an infographic that goes through the four main stages involved in publishing infographics, and gives some solid advice for each stage.

Falling down in any of these areas could potentially hurt your campaign and result in much less exposure. Making sure enough time is spent on each of the four stages by someone with the necessary expertise is vital.

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Infographics are an increasingly popular medium that are often used by organizations to reach a large audience in an effective manner. There are lots of things businesses should be aware of when publishing an infographic however, and it certainly isn't as easy as it might first appear.

Sensible Internet recently published an infographic called "an infographic about infographics" on their blog. The infographic goes through the four stages of creating an infographic (research, design, publishing and promotion) and gives some handy tips for each.

When creating an infographic it is important to ensure the necessary time is spent on each of the stages described above. Tom Cumpsty from Sensible Internet states: "Falling down in any of these areas could potentially damage your campaigns chances of success and result in much less exposure. Making sure enough time is spent on each of the four stages by someone with the necessary expertise is vital."

It is important when publishing infographics to maximise potential exposure. Organizations should make sure they promote their infographic well and get as many eyes on it as possible, but it goes deeper than that.

The republishing of infographics should be encouraged as much as possible. It is best to license them under creative commons and include an embed code alongside the infographic to make it easy for website owners and bloggers to republish the infographic.

Most importantly organizations should ensure that infographics fit with their communications strategy and send the right message to their audiences. Tom states: "Message is of primary importance no matter what the medium. Organizations need to make sure that they are broadcasting something that is consistent with the rest of their communications strategy."

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Tom Cumpsty
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