We are thrilled with the response of the Facebook community. The results far exceeded our expectations.
Juno Beach, Fla. (Vocus) May 19, 2010
Burlington, Colorado resident Charles Long is the lucky winner of Service Central’s inaugural social media contest. The contest, for an all-expense paid VIP trip to the Indy 500, was exclusively listed on the social media website Facebook and ran between March 8, 2010 and April 24, 2010.
Long will join several of Service Central’s finest associates on a three-day all-expense paid trip to celebrate its inaugural Indy 500 with IZOD IndyCar Series Driver Jay Howard piloting the #66 Service Central® IndyCar.
“With this being our inaugural Indy 500, we wanted to try something new while expanding our social media outreach,” said Bob Crostarosa, SVP of Marketing/Advertsing, TBC Retail Group. “We are thrilled with the response of the Facebook community. The results far exceeded our expectations.” Crostarosa went on to mention that this is a year of “firsts” for the Company. In addition to this being the first time the Company sponsored a car and team for the Indy 500, it is the first time they have used a sponsorship to launch a new brand.
Service Central® is the automotive service offered exclusively at Tire Kingdom, NTB-National Tire and Battery, Merchant’s Tire and Auto, and Big O Tires. Available at nearly 1,300 locations nationwide, trained and certified ASE technicians use state-of-the art equipment to provide quality products and exceptional service on cars and trucks. The nationwide warranty provides peace of mind while it protects our customers and their investment in over 40 states.
About TBC Retail Group
Headquartered in Juno Beach, Florida, TBC Retail Group, Inc., a subsidiary of TBC Corporation,operates more than 776 tire and automotive service centers under the brands: Tire Kingdom, NTB - National Tire and Battery, and Merchant's Tire and Auto Centers, along with nearly 500 franchised Big O Tires locations. The contingent of nearly 1,300 stores has trained and certified ASE technicians who use state-of-the-art equipment to provide quality service on cars and trucks. The nationwide warranty provides peace of mind while it protects consumers and their investment in over 40 states. TBC Retail Group employs more than 300 associates at its Juno Beach, Florida headquarters and approximately 10,000 associates nationally. To locate a store near you, call 800-NEW-TIRE. TBC Corporation, headquartered in Palm Beach Gardens, Florida, is one of the nation's largest marketers of automotive replacement tires through a multi-channel retail and wholesale strategy.
About Jay Howard
While closing out his 2009 racing schedule, Howard signed a deal to complete a tailored IZOD IndyCar® Series schedule that would include five events for Sarah Fisher Racing (SFR) in 2010, driving the No. 66 Honda-powered Dallara with backing from SERVICE CENTRAL-the automotive service offering available exclusively at Tire Kingdom, NTB - National Tire and Battery, Merchants Tire and Big O Tires. He’ll attempt to qualify for his first Indy 500 on May 15, 2010. In 2006, the England-born driver won the Firestone Indy Lights championship, an essential step into the top-level of open-wheel racing, the IZOD IndyCar Series. Howard won the championship by four points, marking the closest margin in the Series’ history. That same year, he won two races, had five podium finishes and won two pole positions. He ran five events for Roth Racing in the IndyCar Series in 2008, with a best start of 14th and a best finish of 13th. He competed in three Firestone Indy Lights events in 2007, and took home the U.S. Formula Ford Zetec Championship and Rookie of the Year Honors in 2005; breaking Indy 500 winner Dan Weldon’s Series record, with nine wins. That year, he captured six pole positions and established a Series record, with six consecutive victories. Howard has been a guest and profiled on national platforms such as MTV’s Real World Road Rules Challenge. For more information, please visit Jay Howard online at http://www.jayhoward.co.uk/.