IHC Specialty Benefits Names Tim O’Hare Publisher and CRO Strategist for Pet Health Division

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Tim O’Hare joins IHC Specialty Benefits Pet Health Division as Publisher and Conversion Rate Optimization (CRO) Strategist

IHC Specialty Benefits

But most impressive was Tim’s passion and dedication for pet health and pet care. He walks and talks pets day and night thinking of ways to better serve them and their parents and that is most invaluable.

IHC Specialty Benefit, a member of The IHC Group (IHC) announced today Tim O’Hare has joined its Pet Health Division as Publisher and Conversion Rate Optimization (CRO) Strategist. IHC’s growing pet brands include PetPlace.com, the online destination serving up health, wellness and insights for over 13 million pet parents and PetPartners, Inc., the pet health insurance provider.

Mr. O’Hare, who most recently served as advertising and marketing consultant for PetPlace.com, brings over 25 years of direct to consumer marketing expertise, starting his career at Saatchi & Saatchi in New York City. Since then, he has accrued various experiences in content strategy and development, media planning and sales, CRM programs, branding, lead generation, e-marketing and analytics in variety of industries from automobiles to pharmaceuticals to pet health.

In his new role, Mr. O’Hare will be responsible for the day-to-day operation of PetPlace.com overseeing content development and execution, business development, media planning, partnership, lead generation, database marketing conversion strategy for pet insurance sales, among other tasks.

“We are very pleased to have Tim join our Pet Health Division team. His depth and wealth of knowledge in the areas of e-marketing, advertising, conversion, content development and creatives were what impressed us from the time we met him as consultant at PetPlace.com,” said Rick Faucher, President of IHC Specialty Benefits Pet Health Division. “But most impressive was Tim’s passion and dedication for pet health and pet care. He walks and talks pets day and night thinking of ways to better serve them and their parents and that is most invaluable.”

For more information on IHC’s Pet Health Division, please contact Rick Faucher at 602-395-7083 or Rick.Faucher(at)IHCGroup(dot)com.

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About The IHC Group
Independence Holding Company (NYSE: IHC) is a holding company that is principally engaged in underwriting, administering and/or distributing group and individual specialty benefit products, including disability, supplemental health, pet, and group life insurance through its subsidiaries since 1980. The IHC Group owns three insurance companies (Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company), and IHC Specialty Benefits, Inc., a technology-driven insurance sales and marketing company that creates value for insurance producers, carriers and consumers (both individuals and small businesses) through a suite of proprietary tools and products (including ACA plans and small group medical stop-loss). All products are placed with highly rated carriers.

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Jeena Choi