Tom Cottrill To Decipher Web Development Mysteries at Software Freedom Day 2011

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Fathom’s development manager, Tom Cottrill, will illustrate how businesses can use free and open-source tools to enhance their web development capabilities in a presentation—“Frugal Web Development” —at Cleveland’s Software Freedom Day on December 8th.

Logo: Software Freedom Day 2011, Cleveland

Software Freedom Day 2011, Cleveland

... there’s a lot to keep track of, and that’s not even factoring in client communication. I’ll show how you can use free and open-source tools to enhance every aspect of web development.

With all the talk of occupation around the world, sometimes business professionals yearn for freedom. In the name of software liberation, Fathom is proud to present Tom Cottrill, Development Manager, as a featured speaker at the upcoming Software Freedom Day 2011 in North Olmsted, Ohio, on December 8-9th. Cottrill’s presentation, titled “Frugal Web Development,” will show how free, open-source tools can aid in the web development process. The two-day conference devoted to open-source software applications for business will take place at Remington College West at Great Northern Shopping Center. The purpose of Cleveland’s Software Freedom Day 2011 is, according to its website, “to educate Northeast Ohio businesses and individuals about the benefits of free and open-source software” (also known as “FOSS”). The event promises to offer solutions that make businesses or enterprises “more efficient, secure and cost-effective.”

Tom Cottrill has been working in marketing and web development for 14+ years. He oversees projects for a large number of clients across an array of industries. For many years, he’s been a proponent of open-source technologies and platforms, having developed dozens of sites in WordPress, Joomla and other technologies, often extending them with custom functionality. Cottrill is also trained in PHP, .NET and several other programming languages.

“It’s easy to overlook crucial aspects of the web development process,” stated Cottrill. “Whether you are in the conceptualization, planning, design or launch phases, there’s a lot to keep track of, and that’s not even factoring in client communication. I’ll show how you can use free and open-source tools to enhance every aspect of web development.”

Software Freedom Day’s keynote speakers are Sarah Dutkiewicz, founder of Cleveland Tech Consulting (Thursday), and Eli Aschkenasy, founder of TheModularWay (Friday). Dutkiewicz will be addressing the crowd on “Keeping An Open Mind About Open Source,” while Aschkenasy will warn of “The Cost of ‘Free’ Software.” Admission to the two-day conference is free with registration. Some other highlights include:

  •     Free/open-source software alternatives for Photoshop and Microsoft Office;
  •     “Drupal for Techs;”
  •     The power of WordPress and Joomla;
  •     Keeping your business secure.

Fathom offers web development as part of its core services that include SEO; paid search (PPC); email; video; content development; and web design. The one unifier among all these service lines is a focus on simplicity, accountability and results that matter.

About Fathom
Established in 1997, Fathom is a full-service digital marketing company that delivers measurable results that matter: leads that buy and profitable revenue. Fathom’s 300+ clients range from middle-market companies to large global enterprises. Industry specialties include B2B, B2C, healthcare, manufacturing, IT/software, education and e-commerce.

Whether engaged in SEO, paid search, email, or video production, Fathom customers recognize that Internet marketing is the most efficient and profitable way to reach and convert their target audiences, and they bank on Fathom’s reputation, expertise and commitment to achieving their business goals.

The company currently has 130+ employees and is headquartered in Valley View, Ohio.


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Tom Cottrill
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