GE Digital Cameras Now on Shelves at The Bon-Ton Stores

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General Imaging, the worldwide exclusive licensee for GE digital cameras, has announced the addition of The Bon-Ton Stores, Inc. to the list of retailers carrying its products.

Bon-Ton gives us a great retail partner in a very important part of the country

    The Bon-Ton Stores, Inc., is now selling the GE A730 model at 263 of its stores that carry Home assortments in the Northeast, Midwest and upper Great Plains. In addition, the G1 model is available at the company's websites. Bon-Ton's e-commerce business is accessible at http://www.bonton.com and through the websites of the company's six other nameplates: Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers.

"Bon-Ton gives us a great retail partner in a very important part of the country," said Hiroshi "Hugh" Komiya, chairman and CEO of General Imaging. "We're excited about adding such a high-level retailer to our team."

"Bon-Ton helps put us in front of more consumers in key markets," said Rene Buhay, General Imaging's senior vice president of sales and marketing for the Americas. "This is a great opportunity for us to further extend our brand."

"We are pleased to offer our customers the quality that GE brings to the digital camera category, which is consistent with our corporate strategy of offering our customers better merchandise," said Jeremiah Carpenter, buyer of electronics/tech for The Bon-Ton Stores, Inc. "In addition to the one style we carry in our stores, we will have two GE cameras on our website. I believe General Imaging will be a long-term partner for Bon-Ton."

All GE cameras boast sleek and intuitive design, as well as an array of popular, advanced functions as standard features, including face detection, image stabilization, red-eye removal, 1600 ISO sensitivity, and panorama stitching - all of which are embedded in the camera. Panorama stitching is proving to be an especially popular feature, allowing the user to join three images together seamlessly to take in landscapes and other wide vistas.

GE cameras also offer movie mode, continuous-shot mode, and a variety of special scene modes - all at prices far less than many of their competitors.

The GE A730 includes features one would expect from a much more expensive camera, including 7 megapixels of resolution, a 3x zoom, and a 2.5-inch LCD screen. The G1 offers 7 megapixels, a 3x zoom and a 2.5-inch screen as well, but its drawing card is its ease of handling and pocket-friendly dimensions (3 5/8 inches wide x 2 1/2 inches high).

About General Imaging

An independent new company based in Torrance, Calif., General Imaging unveiled eight cameras on March 8 during PMA 07, the leading industry photographic trade show in Las Vegas. More information about the A730 and the entire line of GE cameras is available at http://www.ge.com/digitalcameras.

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc. operates 280 stores, including ten furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, three stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at http://investors.bonton.com.

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