Authoritative Analysis of Inkjet & Toner Cartridge Consumables at 2008 Lyra Imaging Symposium

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The 2008 Lyra Imaging Symposium will provide the digital imaging industry's leading market research analysis and forecasts on home and office digital imaging consumables, including ink jet and toner cartridges, as well as office, fine-art, and photo papers. Provocative presentations and panel discussions from industry leaders will complement Lyra's analyst presentations. The conference will be held Monday, January 28 to Wednesday, January 30, 2008 at the newly remodeled Rancho Las Palmas Resort and Spa in Rancho Mirage, California. For more event information, visit http://www.lyra.com/symposium.

New Technologies Challenging the Business Model.

The 2008 Lyra Imaging Symposium will provide the digital imaging industry's leading market research analysis and forecasts on home and office digital imaging consumables, including ink jet and toner cartridges, as well as office, fine-art, and photo papers. Provocative presentations and panel discussions from industry leaders will complement Lyra's analyst presentations. The conference will be held Monday, January 28 to Wednesday, January 30, 2008 at the fully remodeled Rancho Las Palmas Resort and Spa in Rancho Mirage, California. The theme of this year's conference is "New Technologies Challenging the Business Model." Adobe Systems will return as the official event sponsor, and Global Graphics Software will kick off its 2008 worldwide conferences sponsorship at the Symposium. Early registrations indicate that the 2008 Symposium attendance will exceed last year's record turnout (registration details below).

The following are highlights from the Home and Office Digital Imaging Consumables segment:

Digital Imaging Consumables Keynote: Edward O'Connor, Esq., a partner in the trial division of the Eclipse Group and well-known legal pioneer in printer cartridge intellectual property issues, will kick off the consumables portion of the agenda with "The Way Forward--Legal Perspectives on the Digital Imaging Consumables Industry." In this presentation, O'Connor will evaluate the implications of the legal precedents established by recent major cases in the industry. O'Connor will also provide a high-level view of the current legal landscape for the consumables business and discuss the strategies that OEM- and compatible-consumables companies can pursue to continue competing legally and fairly.

Color and Cost Performance: Forecasting Toner Market Trends: Cortney Kasuba, industry analyst for Lyra's syndicated Hard Copy Supplies Advisory Service, will examine trends in North American and global toner consumables markets. Kasuba's forecasts and analysis will be complemented by an in-depth look at the changing competitive landscape between mechanical and chemical toner; the compatibles industry's go-to-market strategies; and the effect of hardware pricing pressure on toner and cost per page.

Beyond the Laser Bias: Ink Jet Market Trends and Forecasts: Andy Lippman, industry analyst for Lyra's syndicated Hard Copy Supplies Advisory Service, will examine the major trends and industry developments that are influencing the global ink jet cartridge market. Lippman, whom Databazaar described as one of the top five industry "printer pundits," will ask the difficult question, "Does home photo printing have a lucrative future?" Also, as ink jet comes of age with business-class printing peripherals, Lippman will take a tier-by-tier look at the technology's formula for success in the SOHO, SMB, and enterprise sectors. The presentation will consider future scenarios in which business printing perpetuates the laser bias and ink jet increases its undeniable foothold in home and business printing.

Changing Channels: The Supplies Distributor Perspective: Scott Zahl, vice president of vendor management at Ingram Micro, will take a distribution-side look at the printing supplies industry. Zahl will discuss which industry segments are currently buying MFPs and printers, and the strategies Ingram Micro is implementing to expand the category, including the vital interplay between the sales of peripherals and consumables. Zahl will offer an insightful preview of what the key focus will be in 2008 for this major distribution player, which ranked number 70 in the 2007 Fortune 500.

The Hard Copy Supplies Journal Top Trends and Panel Discussion: Charles Brewer, managing editor of Lyra's authoritative newsletter, The Hard Copy Supplies Journal, will discuss significant developments in the cartridge consumables industry, with perspectives from the following OEM and compatibles industry leaders: Rob Leonard, president, Leonard Consulting Group; Liz Leung, director of consumer supplies, Epson America; and Brad Roderick, executive vice president, LaserCycle/InkCycle.

Other segments of the agenda include Office Printing (Enterprise, SMB, Software); Consumer Imaging and Digital Photography; Global Spotlight; Wall Street Analyst Roundtables; Commercial Printing; and Digital Imaging and the Environment. Visit http://www.lyra.com/symposium for updated agenda details as well as registration, hotel, and travel information.

Call for Sponsors: Wi-fi and Reception Sponsorships Available!
In addition to Adobe and Global Graphics Software's marquee sponsorships, sponsors include Konica Minolta and Xerox Corporation as platinum sponsors; Mohawk Fine Papers as recreation activity silver sponsor; and Avery Dennison, Imaging Spectrum magazine, Monotype Imaging, PageMark Technology, QualityLogic, RechargeAsia magazine, Sensient, Uninet, and Zoran Corporation as specialty sponsors. High-impact sponsorships such as wi-fi and cocktail reception sponsors are still available with attractive pricing. To join the leading organizations sponsoring this premier event, call Sandy Tobin at 617-454-2612 immediately.

How to Register
To register, call Sandy Tobin at 617-454-2612, or visit http://www.lyra.com/symposium for secure online registration. The Symposium will take place from 12 p.m. on Monday, January 28, 2008, to 5 p.m., Wednesday, January 30, 2008. The standard registration fee is $1,695. Attractive group-rate incentives are available.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658
arebelo (at) lyra (dot) com

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