Beer Universe Announces Partnership with the Red Mountain Entertainment – Powers Top of the Hops iPhone App

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Beer Universe and Red Mountain Entertainment have partnered up to deliver a free iPhone application to patrons of the 2011 Top of the Hops Beer Festival in Jackson, MS.

2011 Top of the Hops - Jackson, MS

Beer Universe presents a unique opportunity to enhance the experience of patrons at beer festivals. This is our first partnership with them, and we anticipate expanding the partnership in the future to the other beer festivals we manage.

Beer Universe, Inc. (http://www.beer-universe.com), a leading online beer community / e-commerce website that revolutionizes the online experience for beer enthusiasts, today announced a partnership with Red Mountain Entertainment for the 2011 Top of the Hops Beer Festival in Jackson, MS. The partnership will utilize Beer Universe’s proprietary technology, database, and analytics to deliver an iPhone application to approximately 2,500 patrons on July 30, 2011.

The craft beer industry has seen explosive growth over the past few years. According to the Brewers Association, small and independent craft brewers saw volume increase 11% and retail sales dollars increase 12% in 2010. This represents a growth of over 1 million barrels or 14 million craft cases. This year, the Beer Institute ranked Mississippi as the 13th highest beer consumption state per capita in the country.

The 2nd annual Top of the Hops – Jackson Beer Festival will showcase the growing popularity of craft beers from around the country and the world in a relaxed and friendly environment. Patrons will receive a commemorative sampling mug and have access to unlimited, two-ounce sampling of over 150 craft beers in the Lazy Magnolia Beer and Blue Moon Beer Gardens. The festival will also feature the Sam Adams Brew University Education Area where patrons will enjoy beer seminars such as Cooking with Beer, Food Pairings, Brewing 101 and other beer education sessions.

Commenting on the partnership, Jay Wilson part of the marketing team for Red Mountain Entertainment said, “Beer Universe presents a unique opportunity to enhance the experience of patrons at beer festivals. This is our first partnership with them, and we anticipate expanding the partnership in the future to the other beer festivals we manage.”

Specifically, the Top of the Hops beer festival application powered by Beer Universe will allow users to view the list of breweries and beers at the festival, rate and take notes on beers, and see additional information about festival events. Patrons will be able to retrieve their ratings through the application as well as online through Beer Universe.

Arup Banerjee, CEO of Beer Universe, stated, “Beer Universe is extremely excited to partner up with Red Mountain Entertainment and the Top of the Hops beer festivals. We believe that our application will bring additional value to the Top of the Hops beer festival and will enable patrons to engage with the beer they try long after the festival is done.”

The iPhone application will be available through Apple’s App Store and will be free to all consumers: http://itunes.apple.com/us/app/top-of-the-hops-2011/id451117569?mt=8.

About Beer Universe
Beer Universe is a leading online community / e-commerce website that provides beer lovers with an enhanced online experience, complete with the one of the most comprehensive beer databases on the web, including profiles, user reviews and contact information, as well as a featured beer of the week, and a 'Universal Store' comprised of the best beer related products available on the web.

For more information, please visit http://www.beer-universe.com
Contact Details: 1-877-770-BEER (2337)

About Red Mountain Entertainment
Red Mountain Entertainment is a concert and event promotions company, which has brought together principles with a combined 105 years of experience in the concert and festival promotion and venue management businesses. The Top of the Hops beer festivals are located in six cities across the country and showcase hundreds of beers and breweries.

For more information, please visit: http://www.topofthehopsbeerfest.com/

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Don't steal music.

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Heath Gray

Katie Holland