Fort Wayne, IN (PRWEB) December 31, 2012
As we reach the crest of winter and begin our entry into the New Year, the promotional product experts at Your Promo People have already moved on to thinking of the best promotional products for 2013 event or marketing strategy. Below are the top picks for promotional products for the New Year.
The best and most inexpensive way to efficiently reach a target market is by using the existing customer base. By using promotional products and giving them to already loyal customers and leaving the advertising up to the consumers. With this method, existing customers become more loyal, show off the company's branded promotional product and spread positive word of mouth. It does not get better than that.
At the start of 2013, fan gear will be at an all-time high. With the thick of basketball season setting in, March madness looming on the horizon and hockey season in full-swing, fan gear will be in demand. There is no better way to support the favorite home-town team and get the company's name around town than with various fan gear. With options such has thunderstix, fan towels, foam fingers, vinyl basketballs and more; the options to promote the business and support the local team are endless.
Even with the technology push and the releasing of the iPad mini and other technology related goods, the magnet is by far one of the best received promotional products. Promotional magnets are cost-effective enough to hand out to a wide consumer base, yet when used right, effective enough to start 2013 in the right direction. When using magnetic business cards as a marketing tool, the most effective magnets are those that are custom. This includes thinks like artwork and color, thickness, and even shape. Custom business card magnets can be manufactured in the same size and shape as a normal business card or can be customized to the specific industry it represents.
The top forecasted product for 2013 is, once again, the can koozie and the bottle coolie. These products offer benefits that far succeed the small investment. Koolies can be used throughout the year; whether it's in the fall or winter, tailgating at the big game or at the summer barbeque or picnic to keep a drink cold. The coolie is a great way to get the new marketing message out and spread good will with the already existing customer base as well as reach out to new and potential consumers.
Start the 2013 year off right with a strong marketing campaign that includes a few of the top promotional products for the New Year.
About Your Promo People
Your Promo People, a division of JH Specialty, Inc, provides a practical solution to all promotional needs. JH Specialty is a full-service marketing communications company based in Fort Wayne, Indiana. Founded by John Henry III in 1998, the company specializes in the utilization of technology in social media marketing applications including, digital marketing, email marketing, search engine optimization, events and promotional products fulfillment, website design, and web development. JH Specialty provides marketing solutions for a variety of clients from Fortune 500 companies to Mom and Pop shops across the United States.