Study Honors “Best of the Best”
in IT PR as Ranked by IT Journalists
PRSourceCode Unveils Results of 3rd
Annual “Top Tech Communicators”
Study
ALEXANDRIA, Va. (Business Wire EON/PRWEB ) August 12, 2008 --
PRSourceCode, a content service provider (CSP) serving the information
technology (IT) journalism, conference, industry accolade, and public
relations (PR) communities, today announced the results of its third
annual “Top Tech Communicators”
study, highlighting the editorial community’s
perspective on the IT industry’s top PR
agencies and corporate PR departments. The study identifies the top five
large, mid-sized, and small PR agencies, as well as corporate PR
departments and individual PR professionals, as ranked by surveyed IT
journalists, based on the value they deliver on the editorial process in
terms of responsiveness, reliability, and overall recognition of
editorial needs.
Top PR Agencies
The Top Tech Communicators recognize the top five PR agencies within the
categories of small, mid-sized, and large PR agencies, as identified by
IT journalists. The 2008 Top Tech Communicators recognize the following
agencies:
Large Agencies:
1) Schwartz Communications
2) Weber Shandwick Worldwide
3) Ruder Finn
4) Waggener Edstrom Worldwide
5) O’Keeffe & Company
“Ruder Finn has a powerful, collaborative
technology practice with senior people around the globe that truly
understand how editors, reporters, and bloggers drive brand awareness
and perception within our client’s industries,”
states Alicia Young, executive vice president of Ruder Finn. “We
are honored to be recognized by the IT journalist community as a Top
Tech Communicator.”
Mid-sized Agencies:
1) Topaz Partners
2) Horn Group
3) PAN Communications
4) PerkettPR
5) Calysto Communications
“Unlike other industry awards, PRSourceCode’s
survey captures the opinions and preferences of journalists, which is an
important measure of a firm’s connections and
reputation,” says Shannon Latta, partner at
Horn Group. “Clients expect us to have
meaningful relationships in the editorial community, so we're proud to
be recognized as a Top Tech Communicator three years in a row.”
Small Agencies:
1) Dodge Communications
2) Amendola Communications
3) Engage PR
4) MSR Communications
5) Shev Rush PR
“Our primary goal at Shev Rush PR is to help
our clients build visibility by meeting the needs of journalists, and to
receive this award from the reporters and editors with which we work on
a daily basis is extremely gratifying and appreciated,”
notes Shev Rush, principal and founder of Shev Rush PR.
Of note, this is the third consecutive year that Horn Group, O’Keeffe
& Company, Waggener Edstrom Worldwide, and Weber Shandwick have ranked
as Top Tech Communicators by the IT journalism community, and the second
consecutive year for Amendola Communications and Schwartz Communications.
Top Corporate PR Departments
IT journalists also identified the Top Tech Communicators for corporate
PR departments of 2008. The following companies were ranked as having
the top corporate PR departments of 2008: Accenture, Adobe, Alibre,
Allscripts, Alltel Wireless, Autodesk, BNY ConvergEx, Brocade,
Carestream Health, Catalyst Telecom, Cisco, Covisint, Deloitte,
eClinicalWorks, Eclipsys, Fidelity National Information Services,
Fiserv, Google, Hyland Software, i2 Technologies, IBM, Intel, Microsoft,
National Instruments (NI), Parasoft, PriceWaterhouseCoopers, QLogic,
Right Now Technologies, SAP, SAS, Sony, Sun Microsystems, Symantec,
Telcordia, Tellabs, TESSCO Technologies, Unisys, Verizon, and Wolfram
Research.
Corporate PR departments ranked as Top Tech Communicators for the second
consecutive year include Accenture, Cisco, IBM, Microsoft, Sun
Microsystems, and Symantec.
Methodology
PRSourceCode’s third annual Top Tech
Communicators study findings are based on an online survey of more than
800 journalists from IT and business publications.
“PRSourceCode’s
mission is to strengthen the relationship between the editorial and
public relations communities; as such, we are pleased to honor these
highly-respected PR teams through the Top Tech Communicators study,”
said Brent Papson, national account director, PRSourceCode.
To download the full findings of PRSourceCode’s
Top Tech Communicators study – including a
breakdown of all winners, year-over-year comparisons, and a list of
individual PR practitioners recognized with “honorable
mentions,” please visit http://www.prsourcecode.com/TopTechCommunicators2008.asp.
About PRSourceCode
PRSourceCode is a Content Service Provider (CSP) serving the Information
Technology (IT) journalism, conference, industry accolade, and public
relations communities. Founded by practitioners for practitioners,
PRSourceCode focuses on rethinking traditional public relations
processes and delivering innovative services that re-invent public
relations best practices and better serve the editorial community. For
more information, visit www.prsourcecode.com.
See the original story at: http://eon.businesswire.com/releases/top_tech/communications/prweb1203724.htm
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