Whitewater, WI (PRWEB) June 03, 2013
After a stellar Q1, during which Toppers Pizza (Toppers) not only stomped out the competition with strong sales among both franchise-owned and company owned restaurants but also opened their 50th location, the eclectic pizza purveyor is continuing to heat up throughout 2013. In anticipation for major growth, Toppers has announced key internal promotions, solidifying their position in the industry and laying the foundation for their growth goal of 150 stores by 2015, and 500 stores by 2020.
“Although we can attribute our success to a plethora of reasons, such as our dynamic media behavior, innovative approach to social networking, unwavering commitment to excellent operations and continued franchise growth, it’s truly the people at Toppers that make all the difference,” said Scott Gittrich, Toppers’ President and CEO. “We strive to reward those who have excelled within our system by helping them climb the Toppers’ ladder and working together to build the brand so many of us have come to love.”
At the heart of Toppers’ aggressive growth strategy is the company’s impressive leadership team, including Scott Iversen, who was recently promoted to Vice President of Marketing.
Iversen comes from an operations- and marketing-heavy background, most notably with the BRAVO! Restaurant Group in Chicago. Originally serving the brand as both the Director of Franchise Development and the Director of Marketing, Iversen has been with Toppers for 10 years and spearheaded its growth in the pizza category as an eclectic, young at heart, pizza- delivery concept.
“There’s a belief that runs through our culture that we’re really building something special, and Scott Iversen has undoubtedly contributed to that certain Toppers spark our brand exudes,” Gittrich said. “We like to bring people up through our system because no one knows it like they do, but we also try to bring in fresh faces with specific expertise and invaluable experience as we continue to prepare our brand for aggressive expansion,” Gittrich added, noting that the brand plans to hire their first Vice President of Franchise Development to lead their sales process and continue their national expansion.
In addition to Iversen’s promotion, Toppers recently implemented a string of exciting internal promotions, which include Adam Oldenburg’s upward move to Corporate Operations Director. In this role, Oldenburg will aid the company’s expansion by hiring two new Area Supervisors to continue the momentum built by the Corporate Management Team. Damon Parr has also been promoted to Senior Area Supervisor, and his new responsibilities will include training stores and other corporate store initiatives. Additionally, Noll Isley and Chris Schneider have each been promoted to Corporate Area Supervisors, due to the energy, passion and knowledge they bring to the Toppers culture. In addition to promotions from within, Geff Lippold, who spent the past 13 years in purchasing and has an extensive background with brands such as Village Inn Pizza, Chi Chi’s and Bennigans, has been hired as the brand’s first Purchasing Manager.
“Our company culture has been the fuel that’s allowed us to grow to this point,” said Iversen. “When you have happy people who enjoy what they do, that happiness translates into the service they offer our customers. Our marketing vision centers on giving the customers what they want, which is why we’re constantly challenging ourselves to innovate and improve the Toppers dining experience.”
Seventy percent of the brand’s sales come from items not traditionally found on the competitors’ menus, such as its signature item, Topperstix. The next initiative to improve the unique dining experience? In November of 2013, Toppers plans to unveil a new menu that will cater to their rapidly expanding customer base.
“Toppers’ unparalleled approach, including our quirkiness and edginess, has allowed us to outdo our competitors and stay ahead of the pack,” Iversen said. “Our team is second to none, and each and every member of it understands that we’re not just another pizza company, but that we are working as one unified team to craft a memorable experience for every fanatic that walks through our door or clicks on our website. And that experience - is priceless.”
ABOUT TOPPERS PIZZA
With a mission to be the best pizza company in the world by killing it on every detail of the customer experience, Toppers Pizza is an eclectic pizza delivery franchise brand, headquartered in Whitewater, WI. Toppers takes a unique approach to the crowded pizza segment by appealing to the young, and young at heart, in an irreverent way that unquestionably separates them from the competition. Ranked No. 343 in Entrepreneur Magazine’s top 500 franchises and one of the Nation’s Restaurant News 50 Breakout Chains for 2013,Toppers’ menu includes 18 house pizzas; the franchise’s signature product line Topperstix; Oven-Toasted Grinders; Buffalo Wings; Q'Zas (a pizza style quesadilla); and cold drinks. The brand has strongly established itself in Wisconsin, and is now in the midst of Midwest and national domination. By focusing on Toppers’ demographic friendly markets, Toppers is able to continue building a fanatical relationship with its customer base. For more information on Toppers, visit http://www.toppers.com.