Companies world-wide are asking: "How do we attract and engage customers online more efficiently and effectively?" The answer is through the intersection of Social Media, SEO and Content Marketing.
London, UK (PRWEB) February 21, 2011
TopRank® Online Marketing, a leading digital marketing agency specializing in online customer acquisition and engagement consulting services will share how businesses can move from individual tactics into a more effective integrated online marketing strategy at upcoming conferences SES London and Search Congress in Barcelona.
Forrester Research reports that between 2009 and 2014, B2B companies will double ad spending on interactive and digital marketing tactics. The Meltwater Future of Content Survey, based on interviews with 450 companies in the UK around the world, indicates 40% of organizations expect their marketing budgets to increase in 2011 and a very strong 78% consider content marketing to be important to their organization.
With this increase in online marketing budgets will come the inevitable demand for stronger results and measurement, particularly from those in the C-Suite.
SES London delegates will travel from across the globe to one of the largest search marketing conferences in Western Europe to learn strategies that engage customers and fully harness the benefits of content marketing. Lee Odden, CEO, TopRank Online Marketing and SES Advisory Board Member, will be on hand to share proven content marketing strategies during multiple presentations.
In his first presentation at SES London, Odden will present, “Content Marketing Optimisation”, where attendees will learn how to optimise digital content and get useful tips on creating and promoting content for the social web.
While moderating the “SEO Through Blogs & Feeds” panel, Odden will lead the discussion on the importance blogs can play as part of the online marketing mix.
Odden’s second solo presentation at SES, “Integrated Online Marketing: Search, Social & PR” will provide insight on the intersection of content creation, discovery and sharing for improved news distribution to journalists and end consumers. Expansion of social media adoption has transformed how unique content can reach users all over the world.
According to industry source Junta42, nearly three out of four marketers are now leveraging content through social media and a majority are tapping into blogs and e-newsletters.
At Search Congress Barcelona, Odden will join Aaron Kahlow of Online Marketing Summit to share best practices in leveraging social media marketing to boost essential search results. Not just focusing on theory, attendees will hear practical tactics that enhance user experience, improve conversions, and enhance search results.
"This has been an exciting year for the online marketing industry," comments Odden. "Business marketers around the world are challenged to find meaningful, practical advice on developing effective strategies like those we provide in our consulting practice. I’m looking forward to sharing our hard won insights from TopRank with SES London and Search Congress Barcelona delegates and help more companies find the real “Return” in online marketing ROI."
Content Marketing Optimisation - Wednesday, February 23rd - 11 am
SEO Through Blogs & Feeds - Thursday, February 24th - 12:45 pm
Integrated Online Marketing: Search, Social & PR - Friday, February 25th - 11:15 am
Search Congress Barcelona:
How to Raise the Tide Combing Social Media and SEO - March 3rd - 1:30 pm
Can't make it to the event? Visit the Content Marketing category of TopRank’s award winning Online Marketing Blog and stay ahead of the curve as content marketing changes how businesses worldwide share digital information.
About TopRank® Online Marketing
TopRank® Online Marketing is a Minneapolis, Minnesota based digital marketing agency serving Fortune 1000 companies with customer acquisition and engagement consulting services for B2B companies. TopRank Marketing provides strategic consulting, implementation and training with an emphasis on enterprise and mid-market company search engine marketing, social media and content marketing. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for internet marketing expertise. A crucial part of its own content marketing strategy, TopRank's Online Marketing Blog has been recognized as the #1 Content Marketing Blog by Junta42 and the #2 Social Media Marketing Blog by Social Media Examiner.
TopRank CEO Lee Odden serves on the SES Board of Advisors and is a frequent international speaker at search, social media and public relations industry conferences in cities ranging from New York to Hong Kong to London. Odden has been the keynote speaker for OMS, Search Exchange and Social Media Junction and frequently presents at corporate marketing events.
TopRank Online Marketing Web Site: http://www.toprankmarketing.com
Online Marketing Blog: http://www.toprankblog.com
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