REMI’s Firm of the Week Award Goes to Right at Home Realty, Inc.

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The Real Estate Marketing Insider announces its choice of a Toronto real estate firm as the recipient of its Firm of the Week Award for an outstanding real estate company.

The Real Estate Marketing Insider named Right at Home Realty, Inc., a Toronto-based real estate company, as the winner of its Firm of the Week award. REMI cited Right at Home’s personal relationship with its customers, impressive sales numbers, and innovative approach to international marketing as reasons for the award.

Right at Home Realty is the brainchild of Don Kottick, a realtor from Sheridan Homelands. Kottick founded Right at Home in 2004; in the eight years since its inception, the firm has had a meteoric rise. Right at Home now has 2300 real estate agents, making it the largest independent member of the Toronto Real Estate Board; and according to TREB, one office was the top seller in the Greater Toronto Area (GTA) in 2011.

There are lots of innovations in Right at Home’s approach to real estate marketing. First off, Right at Home is proactively tapping into Toronto’s potential as an international market by employing multilingual realtors; reports say that agents at Right at Home speak “almost every major language on the planet.” This means that new and potential additions to the GTA real estate market can deal with an agent who speaks their native tongue. Their website even includes an index of agents that can be searched by language.

Right at Home is also taking real estate sales training to the next level with its in-house training program. Coined “Right at Home University,” Right at Home’s training program is equipped to train new agents, upgrade experienced agents and help the company’s agents comply with federal regulations.

Right at Home also works to appeal to all of GTA’s demographics. In addition to its foreign outreach, Right at Home has a website that’s easy to navigate, a YouTube channel with real estate videos, and a wide range of properties all across the income range. It’s no wonder that Right at Home has been so successful, even in a competitive market like Toronto. REMI is proud to award Right at Home Realty the Firm of the Week title, and wishes it continued success.

The Real Estate Marketing Insider gave its Firm of the Week award to Toronto-based realtor Right at Home Realty. Right at Home is a major presence in Toronto’s real estate scene, and rightly so; their business has innovated in foreign investor relations, training, and online presence and advertising. Realtors at firms in the United States and beyond can all take many lessons from Right at Home Realty.

About the Real Estate Marketing Insider: Based in La Jolla, CA, REMI is an online publication that provides real estate professionals with breaking news, hot tips, and trend analysis.

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